SEO

SEO – Getting Your Link Strategy Right in 2021
SEO

SEO – Getting Your Link Strategy Right in 2021

Both external links to and outbound links from your website can improve your SEO, provided that they are to and from relevant and high-quality sites. Search engines, of course, are sophisticated enough to know the difference, which is why paying for links from poor quality sites, as well as being paid for them, can adversely …

4 Ways to Optimise Content for Google BERT

4 Ways to Optimise Content for Google BERT

When you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant. Instead, BERT is a major algorithm update and the letters in its name stand for Bidirectional Encoder Representations from Transformers. If that makes no sense, …

How To Use Content Marketing To Rank Higher

How To Use Content Marketing To Rank Higher

If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …

10 Essential Design and Development Features for Today’s Websites

10 Essential Design and Development Features for Today’s Websites

To be successful online, it’s no longer good enough just to have a web presence. Competition between companies means that the bar has been raised when it comes to website design. Today’s leading sites do more than simply look good, they are functional, optimised and interactive places that engage readers from the get-go. If you …

10 On-Page SEO Tips to Help WordPress Posts Rank Higher

10 On-Page SEO Tips to Help WordPress Posts Rank Higher

Everyone wants their WordPress posts to rank better in search engine results but not everyone knows the best ways to make this happen. One of the most important factors is on-page optimisation and in this post, we’ll show you ten SEO tips to make sure your online content is optimised in a way that will …

4 Key Steps to Improving Drupal SEO

4 Key Steps to Improving Drupal SEO

Drupal is a powerful platform for building great websites but how do you get those websites to rank well on search engines? Unlike WordPress, which is relatively search engine friendly by design, Drupal needs a little more input when it comes straight out of the box. In this post, we’ll explain what steps you need …

5 Top Local SEO Ranking Factors

5 Top Local SEO Ranking Factors

Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …

Essential Factors for Creating An Impressive Online Presence

Essential Factors for Creating An Impressive Online Presence

Maintaining a good online presence is the need of the time. It has become vital for every website to have a good online presence in order to get recognition. Today a large number of people surf the net for work, finding some information or for the purpose of developing business contacts. The seemingly infinite influence …

SEO Basics – Part 2

SEO Basics – Part 2

Continued from SEO Basics – Part 1 In part 1 we discussed the affect that internal linking, keyword density and the HTML structure of your web pages can have on your SEO work. For part 2 we will be discussing the affect that backlinks can have and how to make the most of them as …

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