When you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant. Instead, BERT is a major algorithm update and the letters in its name stand for Bidirectional Encoder Representations from Transformers. If that makes no sense, …
If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …
To be successful online, it’s no longer good enough just to have a web presence. Competition between companies means that the bar has been raised when it comes to website design. Today’s leading sites do more than simply look good, they are functional, optimised and interactive places that engage readers from the get-go. If you …
Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …
Continued from SEO Basics – Part 1. In part 1 we discussed the affect that internal linking, keyword density and the HTML structure of your web pages can have on your SEO work. For part 2 we will be discussing the affect that backlinks can have and how to make the most of them as …
SEO Basics – Part 1 Search engine optimization is a term for a collection of different techniques based around the improvement of a website in order to benefit it in search engine listings for specific keywords that are set out beforehand to be targeted in particular. SEO has its own market that has grown over …
