Both external links to and outbound links from your website can improve your SEO, provided that they are to and from relevant and high-quality sites. Search engines, of course, are sophisticated enough to know the difference, which is why paying for links from poor quality sites, as well as being paid for them, can adversely …
When you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant. Instead, BERT is a major algorithm update and the letters in its name stand for Bidirectional Encoder Representations from Transformers. If that makes no sense, …
If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …
To be successful online, it’s no longer good enough just to have a web presence. Competition between companies means that the bar has been raised when it comes to website design. Today’s leading sites do more than simply look good, they are functional, optimised and interactive places that engage readers from the get-go. If you …
Everyone wants their WordPress posts to rank better in search engine results but not everyone knows the best ways to make this happen. One of the most important factors is on-page optimisation and in this post, we’ll show you ten SEO tips to make sure your online content is optimised in a way that will …
Drupal is a powerful platform for building great websites but how do you get those websites to rank well on search engines? Unlike WordPress, which is relatively search engine friendly by design, Drupal needs a little more input when it comes straight out of the box. In this post, we’ll explain what steps you need …
Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …
SEO is one of the most important tasks that you will undertake whilst developing a website and it is important for you to realize the importance of this so that you are able to make considerations for the certain processes required for successful SEO during the development stages. For any new website it is important …
Maintaining a good online presence is the need of the time. It has become vital for every website to have a good online presence in order to get recognition. Today a large number of people surf the net for work, finding some information or for the purpose of developing business contacts. The seemingly infinite influence …
Continued from SEO Basics – Part 1 In part 1 we discussed the affect that internal linking, keyword density and the HTML structure of your web pages can have on your SEO work. For part 2 we will be discussing the affect that backlinks can have and how to make the most of them as …