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SEO

7 Reasons Your Website Might Not Perform Well

7 Reasons Your Website Might Not Perform Well

With more people turning to online shopping, businesses rely on their websites more than ever. When it comes to generating income, sometimes they don’t perform quite as well as anticipated. Here, we examine the most common causes of poor performance and explain how to fix them. 1. Search engines can’t find your website Just because …

How to Optimise Websites for Search Intent
SEO

How to Optimise Websites for Search Intent

Search engines are getting cleverer. Today, their advanced algorithms don’t just find websites that match the user’s keywords, more impressively, they also work out what the user’s intention is when making the search and rank sites that help the user do what they intended. The implication for site owners is that websites now need to …

6 Tips to Reduce Checkout Page Abandonment
SEO

6 Tips to Reduce Checkout Page Abandonment

According to Statista, the average online shopping cart abandonment rate in 2020 was 88.5%. For many websites, the place where the bulk of abandonments take place is on the checkout page. Research has shown that there are several reasons why people halt a purchase at this stage of the journey and that making improvements to …

7 SEO Tips to Help Websites Rank Higher
SEO

7 SEO Tips to Help Websites Rank Higher

While website owners know that the higher their website ranks in search engine results, the more traffic it will get, not everyone understands how to improve their ranking. The process of doing this is called search engine optimisation, often abbreviated to SEO. Essentially, SEO involves making improvements to your website and pages that will help …

SEO – Getting Your Link Strategy Right in 2021
SEO

SEO – Getting Your Link Strategy Right in 2021

Both external links to and outbound links from your website can improve your SEO, provided that they are to and from relevant and high-quality sites. Search engines, of course, are sophisticated enough to know the difference, which is why paying for links from poor quality sites, as well as being paid for them, can adversely …

Gross and Unique Ad Impression
SEO

Gross and Unique Ad Impression

When you come across an ad, you form a certain image in the mind. Ad impression plays an important role in determining the efficiency of the ad; it is a single occurrence of a single advertisement appearance. A basic or gross impression is counted whenever the ad is viewed by the visitor. It also comprises …

Essential Factors for Creating An Impressive Online Presence

Essential Factors for Creating An Impressive Online Presence

Maintaining a good online presence is the need of the time. It has become vital for every website to have a good online presence in order to get recognition. Today a large number of people surf the net for work, finding some information or for the purpose of developing business contacts. The seemingly infinite influence …

What is WordPress & WP SEO Plugins?

What is WordPress & WP SEO Plugins?

Before I got in to running a blog all I heard about was ‘WordPress’ & ‘WP SEO Plugins’, I can admit at the time I did not have a clue. So what is a plugin? Well it is a small computer application that when it added to WordPress website hosting, which will interact with the …

SEO Basics – Part 1
SEO

SEO Basics – Part 1

Search engine optimisation is a term for a collection of different techniques based around the improvement of a website in order to benefit it in search engine listings for specific keywords that are set out beforehand to be targeted in particular. SEO has its own market that has grown over the past few years as …

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