SEO

6 Ways to Drive More Traffic to Your Website

6 Ways to Drive More Traffic to Your Website

A website is a critical asset. In today’s digital age, it’s the place where many of your customers will discover your products and services, and from where they will make purchases or provide leads. For this reason, a business’ success can depend on how many visitors its website gets. So, if you are looking to …

7 Reasons Your Website Might Not Perform Well

7 Reasons Your Website Might Not Perform Well

With more people turning to online shopping, businesses rely on their websites more than ever. When it comes to generating income, sometimes they don’t perform quite as well as anticipated. Here, we examine the most common causes of poor performance and explain how to fix them. 1. Search engines can’t find your website Just because …

How to Optimise Websites for Search Intent
SEO

How to Optimise Websites for Search Intent

Search engines are getting cleverer. Today, their advanced algorithms don’t just find websites that match the user’s keywords, more impressively, they also work out what the user’s intention is when making the search and rank sites that help the user do what they intended. The implication for site owners is that websites now need to …

6 Tips to Reduce Checkout Page Abandonment
SEO

6 Tips to Reduce Checkout Page Abandonment

According to Statista, the average online shopping cart abandonment rate in 2020 was 88.5%. For many websites, the place where the bulk of abandonments take place is on the checkout page. Research has shown that there are several reasons why people halt a purchase at this stage of the journey and that making improvements to …

7 SEO Tips to Help Websites Rank Higher
SEO

7 SEO Tips to Help Websites Rank Higher

While website owners know that the higher their website ranks in search engine results, the more traffic it will get, not everyone understands how to improve their ranking. The process of doing this is called search engine optimisation, often abbreviated to SEO. Essentially, SEO involves making improvements to your website and pages that will help …

SEO – Getting Your Link Strategy Right in 2021
SEO

SEO – Getting Your Link Strategy Right in 2021

Both external links to and outbound links from your website can improve your SEO, provided that they are to and from relevant and high-quality sites. Search engines, of course, are sophisticated enough to know the difference, which is why paying for links from poor quality sites, as well as being paid for them, can adversely …

How To Use Content Marketing To Rank Higher

How To Use Content Marketing To Rank Higher

If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …

7 Online Customer Service Tips for eCommerce Websites

7 Online Customer Service Tips for eCommerce Websites

Today’s online shopper wants more than just cheap prices, they also want a great user experience. Key to this is the quality of your customer service. Sites which provide this find they attract more new customers and retain existing ones. In this post, we’ll look at seven ways you can improve the customer service you …

10 On-Page SEO Tips to Help WordPress Posts Rank Higher

10 On-Page SEO Tips to Help WordPress Posts Rank Higher

Everyone wants their WordPress posts to rank better in search engine results but not everyone knows the best ways to make this happen. One of the most important factors is on-page optimisation and in this post, we’ll show you ten SEO tips to make sure your online content is optimised in a way that will …

8 New Marketing Trends Predicted For 2018

8 New Marketing Trends Predicted For 2018

Clever marketers are always swift in finding ways to utilise new technology and devices in their efforts to sell products and promote brands. Today we use NFC/RFID chips embedded into street posters that open up web pages on smartphones and Bluetooth is being used to send deals to customers as they move around a store. …

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