As a website owner, it’s essential to understand how your site is performing so that you can identify areas for improvement and make informed decisions about how to optimise the site. This is where website analytics plays a vital role, by providing you with valuable insights about website performance, user behaviour, audience demographics and more. …
Social media is a valuable medium for businesses. It opens up communication channels with potentially large numbers of users and, unlike straightforward advertising, enables you to interact with your audience in more meaningful ways. As a result, you can build stronger relationships, extend brand awareness and, ultimately, improve sales. Of course, to do this, you …
Though most website owners are familiar with on-page SEO, such as using keywords, technical SEO remains more of a mystery and can be somewhat of a challenge. In this post, we’ll try to enlighten you about the different aspects of technical SEO and show you what you need to do to implement it. Here are …
As businesses increasingly rely on their websites, any downtime can have consequences. It can result in a lack of trust in your business and cause you to miss out on vital sales and leads. To help prevent these unwanted calamities from happening, here we look at some of the things you can do to prevent …
A website is a critical asset. In today’s digital age, it’s the place where many of your customers will discover your products and services, and from where they will make purchases or provide leads. For this reason, a business’ success can depend on how many visitors its website gets. So, if you are looking to …
With more people turning to online shopping, businesses rely on their websites more than ever. When it comes to generating income, sometimes they don’t perform quite as well as anticipated. Here, we examine the most common causes of poor performance and explain how to fix them. 1. Search engines can’t find your website Just because …
Search engines are getting cleverer. Today, their advanced algorithms don’t just find websites that match the user’s keywords, more impressively, they also work out what the user’s intention is when making the search and rank sites that help the user do what they intended. The implication for site owners is that websites now need to …
According to Statista, the average online shopping cart abandonment rate in 2020 was 88.5%. For many websites, the place where the bulk of abandonments take place is on the checkout page. Research has shown that there are several reasons why people halt a purchase at this stage of the journey and that making improvements to …
While website owners know that the higher their website ranks in search engine results, the more traffic it will get, not everyone understands how to improve their ranking. The process of doing this is called search engine optimisation, often abbreviated to SEO. Essentially, SEO involves making improvements to your website and pages that will help …
Both external links to and outbound links from your website can improve your SEO, provided that they are to and from relevant and high-quality sites. Search engines, of course, are sophisticated enough to know the difference, which is why paying for links from poor quality sites, as well as being paid for them, can adversely …