Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …
If you run or intend to set up an eCommerce store, you’ll already know that you’ll need a payment gateway in order to take payments for the items you sell. However, in today’s marketplace, offering just one way to pay might not be enough. Consumer purchasing habits are changing and many people now have a …
As search engines and algorithms advance, so too will the way we conduct SEO. Now that Google and Bing have adopted AI and machine learning, it means they’re not as reliant on keywords to provide their search results. Instead, they are learning to understand their visitors’ intentions and are matching these up to the content …
While internet sales have grown from 2.8% to 17.1% of all retail sales over the last 10 years (source: ONS), having an eCommerce site is no guarantee of success. The tremendous increase in the number of online traders and the sophisticated and expensive techniques many of them use to attract new customers means that competition …
With billions of users across the globe, social media is a marketing opportunity not to be missed. No other medium is going to give you access to so many potential customers for free. It has the potential to make your posts go viral, to take your message across the globe and to target consumers in …
Setting up a home-based business is an exciting prospect. It gives you the flexibility to work the hours that suit and, for many, it’s a way to earn a living through indulging a passion. However, your business is only going to thrive if you get enough customers and doing that means you’ll need to put …
If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …
There are lots of businesses that, while providing great services, don’t get many new clients from their website. If this sounds familiar, it’s likely the problem lies not with your business but with your website. In this post, we’ll look at five tweaks you can make to improve your website and make it much more …
1. A custom domain name One of the most important elements for online success is the domain name you choose for your website. If you are not familiar with the term ‘domain name’, it basically means your website address, e.g., ‘mybusiness.com’. Domain names consist of two parts, the name which goes before the dot (mybusiness) …
Although every business needs to have a unique website, there are certain expectations that they have to conform to, to meet the needs of their visitors and customers. An important part of this is having a standard set of web pages and ensuring that the content on these pages is what most searchers would expect …
