Lots of people consider turning their hobbies into a business, either to bring in additional income or as a way to change their career. For many, the key to making this happen is the creation of a website that will bring their products and services to a wider audience and from where they can sell …
Blogs are a well-established feature of the online landscape enabling people and businesses to publish posts on a wide range of topics and to reach out to a broad spectrum of readers. The go-to platform for blogging is WordPress and, in this post, we’ll provide tips and advice on how to create a truly successful …
Far different to a personal blog, a business blog is a highly effective form of marketing. Done well, it can be a game changer for a business, improving search engine ranking, social media reach and brand awareness. As a result, businesses can increase traffic, grow email lists and boost their sales. Here, we’ll look in …
Search engines are now so sophisticated that changes to how they rank websites take place all the time. The Google algorithm, for example, now uses machine learning to teach itself how to improve the quality of the results it displays. These constant updates mean that webmasters are continually having to make changes to their SEO …
Today’s online shopper wants more than just cheap prices, they also want a great user experience. Key to this is the quality of your customer service. Sites which provide this find they attract more new customers and retain existing ones. In this post, we’ll look at seven ways you can improve the customer service you …
One of the most important features of any eCommerce site is the ability to accept payments from customers. Without it, you can’t trade, so it is crucial that this is set up and integrated into your site before it is launched. In this post, we’ll look at the payment options available to you and what …
While a lot of people have considered setting up an online business, few carry their ideas to fruition because they don’t realise the different types of business opportunities that websites offer. With platforms such as WordPress, which make it easy to create business websites, setting up an online business has never been simpler. To give …
Unlike corporate blogs which are created to promote a business, individuals set up personal blogs for a wide variety of reasons. However, for many bloggers, the aim is to create a blog that can generate an income. Whilst there is no magic formula to help you get millions of visitors and sponsorship from leading brands, …
Everyone wants their WordPress posts to rank better in search engine results but not everyone knows the best ways to make this happen. One of the most important factors is on-page optimisation and in this post, we’ll show you ten SEO tips to make sure your online content is optimised in a way that will …
AdWords is one of the most popular and successful PPC advertising platforms. Potentially, it can drive highly targeted traffic to your most important landing pages and produce a generous return on investment. However, for this to happen, your advertising campaign needs to be set up correctly and effectively optimised. Here, we’ll give you 6 tips …
