It’s a fascinating place, the internet. For somewhere that doesn’t really exist, we tend to spend an awful lot of time there – and lots of money, too. If you run a website or are thinking of setting one up, it’s a place you will need to get familiar with on a different level to …
Clever marketers are always swift in finding ways to utilise new technology and devices in their efforts to sell products and promote brands. Today we use NFC/RFID chips embedded into street posters that open up web pages on smartphones and Bluetooth is being used to send deals to customers as they move around a store. …
All websites should be given regular check-ups to make sure that they are fit for purpose and doing the work you want them to. This means reviewing everything from the content to the hosting service and making improvements and changes where they are needed. In this article, we’ll give you a list of six essential …
With Black Friday, Cyber Monday, the Christmas rush and Boxing Day sales all coming in a single month, the end of the year can be a mad time for online stores. For many, it’s also the most lucrative month of the year. So, how do you make sure your business is fully prepared to take …
If you trade over the internet, your business’ online reputation is one of the most important assets you can have. Five-star reviews, great feedback and positive mentions on social media take away much of the doubt that potential new customers may have about using your services. A negative online reputation, however, can frighten off customers …
80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …
Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …
The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …
Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …
So, you’ve set-up an eCommerce site with a great GUI, have a wide variety of products for people to choose from, a list of trusted payment gateways and you are all set to receive orders – ready to monetize from your eCommerce store. You started with high spirits and full enthusiasm, it’s been days since …
