While internet sales have grown from 2.8% to 17.1% of all retail sales over the last 10 years (source: ONS), having an eCommerce site is no guarantee of success. The tremendous increase in the number of online traders and the sophisticated and expensive techniques many of them use to attract new customers means that competition …
With billions of users across the globe, social media is a marketing opportunity not to be missed. No other medium is going to give you access to so many potential customers for free. It has the potential to make your posts go viral, to take your message across the globe and to target consumers in …
Setting up a home-based business is an exciting prospect. It gives you the flexibility to work the hours that suit and, for many, it’s a way to earn a living through indulging a passion. However, your business is only going to thrive if you get enough customers and doing that means you’ll need to put …
If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …
There are lots of businesses that, while providing great services, don’t get many new clients from their website. If this sounds familiar, it’s likely the problem lies not with your business but with your website. In this post, we’ll look at five tweaks you can make to improve your website and make it much more …
1. A custom domain name One of the most important elements for online success is the domain name you choose for your website. If you are not familiar with the term ‘domain name’, it basically means your website address, e.g., ‘mybusiness.com’. Domain names consist of two parts, the name which goes before the dot (mybusiness) …
Although every business needs to have a unique website, there are certain expectations that they have to conform to, to meet the needs of their visitors and customers. An important part of this is having a standard set of web pages and ensuring that the content on these pages is what most searchers would expect …
Lots of people consider turning their hobbies into a business, either to bring in additional income or as a way to change their career. For many, the key to making this happen is the creation of a website that will bring their products and services to a wider audience and from where they can sell …
Blogs are a well-established feature of the online landscape enabling people and businesses to publish posts on a wide range of topics and to reach out to a broad spectrum of readers. The go-to platform for blogging is WordPress and, in this post, we’ll provide tips and advice on how to create a truly successful …
Far different to a personal blog, a business blog is a highly effective form of marketing. Done well, it can be a game changer for a business, improving search engine ranking, social media reach and brand awareness. As a result, businesses can increase traffic, grow email lists and boost their sales. Here, we’ll look in …
