Customer satisfaction is an integral part of a successful business; however, while most businesses focus their efforts on external customers, there are also real benefits to be gained by improving the satisfaction of internal customers. Here we’ll look at why it’s important to establish an equilibrium that benefits both internal and external customers. What’s the …
According to Igniyte, 86% of people will read online reviews of your business before buying from you. That figure rises to 95% for consumers aged 18-34. What’s more, over half of consumers insist on using companies with 4 stars or better. What this means is that your online reputation has a massive impact on your …
Shopping bots are causing a dilemma for online retailers. On the good side, they can result in businesses selling their most sought after products very quickly. The downside is that the products are not being bought by the genuine customers that are the long-term lifeblood of any retail operation. The consequences are that, in return …
Email marketing is used by the vast majority of companies and for good reason, it has the highest ROI of any marketing technique and it uses a communication channel that virtually everyone has access to and finds easy to use. That said, some companies use email more successfully than others. Understanding how these successful companies …
In today’s consumer-led marketplace internet users have high expectations of the websites they visit. Indeed, many would sooner buy from a site that offered a great customer experience than one that simply offered a lower price. Beating the competition, therefore, means ensuring visitor expectations are met and here are eight of the things that visitors …
Publishing a blog is not just something that bloggers do. Every website should have a blog, indeed, organisations from across all sectors benefit from them. Why? Because they fulfil a range of important purposes that standard website content cannot. Here, we’ll explain why your website needs a blog and how to get started. Why you …
As we begin the countdown to Christmas and the new year, it’s often interesting to reflect on the changes that have happened over the last twelve months. With this in mind, we’re giving over this post to looking at 12 fascinating facts about the internet that our customers will find thought-provoking before they leave the …
Affiliate programs have the potential to change the fortunes of a business, driving more visitors to websites and increasing sales. It is such a successful strategy that it is used by many of the world’s major companies, from banking to eCommerce. Indeed, Amazon is said to earn around 40% of its revenue from its ‘Associates’ …
Creating a successful brand means establishing your company’s name and reputation and getting consumers to relate to your values, products and services. Done in the right way, this can transform the fortunes of your business, attracting new customers and keeping existing ones loyal over the long term. While it isn’t something you can do overnight, …
If you want visitors to stick around, keep coming back and spending more money, your website has to be one which is user-friendly. Today’s internet users have high expectations and often prefer a company whose website offers a great user experience, even if the prices aren’t as low as elsewhere. This is why, with profit …
