Today’s savvy consumers want to know how good a company is before they spend their money. So, when it comes to attracting new customers, a business’ good reputation can be worth its weight in gold. The key to generating new business, however, is getting that good reputation noticed by as many people as possible and …
If you’ve got great products at great prices and a trustworthy website with lots of visitors, you should have healthy sales. If you haven’t, then potentially, the issue could lie with your buying process. If it’s too slow and people have to jump too many hurdles, many will just abandon their shopping cart and go …
As we begin the countdown to Christmas and the new year, it’s often interesting to reflect on the changes that have happened over the last twelve months. With this in mind, we’re giving over this post to looking at 12 fascinating facts about the internet that our customers will find thought-provoking before they leave the …
Customer satisfaction is an integral part of a successful business; however, while most businesses focus their efforts on external customers, there are also real benefits to be gained by improving the satisfaction of internal customers. Here we’ll look at why it’s important to establish an equilibrium that benefits both internal and external customers. What’s the …
According to Igniyte, 86% of people will read online reviews of your business before buying from you. That figure rises to 95% for consumers aged 18-34. What’s more, over half of consumers insist on using companies with 4 stars or better. What this means is that your online reputation has a massive impact on your …
Shopping bots are causing a dilemma for online retailers. On the good side, they can result in businesses selling their most sought after products very quickly. The downside is that the products are not being bought by the genuine customers that are the long-term lifeblood of any retail operation. The consequences are that, in return …
AdWords is one of the most popular and successful PPC advertising platforms. Potentially, it can drive highly targeted traffic to your most important landing pages and produce a generous return on investment. However, for this to happen, your advertising campaign needs to be set up correctly and effectively optimised. Here, we’ll give you 6 tips …
Email marketing is used by the vast majority of companies and for good reason, it has the highest ROI of any marketing technique and it uses a communication channel that virtually everyone has access to and finds easy to use. That said, some companies use email more successfully than others. Understanding how these successful companies …
In today’s consumer-led marketplace internet users have high expectations of the websites they visit. Indeed, many would sooner buy from a site that offered a great customer experience than one that simply offered a lower price. Beating the competition, therefore, means ensuring visitor expectations are met and here are eight of the things that visitors …
Publishing a blog is not just something that bloggers do. Every website should have a blog, indeed, organisations from across all sectors benefit from them. Why? Because they fulfil a range of important purposes that standard website content cannot. Here, we’ll explain why your website needs a blog and how to get started. Why you …