As we begin the countdown to Christmas and the new year, it’s often interesting to reflect on the changes that have happened over the last twelve months. With this in mind, we’re giving over this post to looking at 12 fascinating facts about the internet that our customers will find thought-provoking before they leave the …
Affiliate programs have the potential to change the fortunes of a business, driving more visitors to websites and increasing sales. It is such a successful strategy that it is used by many of the world’s major companies, from banking to eCommerce. Indeed, Amazon is said to earn around 40% of its revenue from its ‘Associates’ …
Creating a successful brand means establishing your company’s name and reputation and getting consumers to relate to your values, products and services. Done in the right way, this can transform the fortunes of your business, attracting new customers and keeping existing ones loyal over the long term. While it isn’t something you can do overnight, …
If you want visitors to stick around, keep coming back and spending more money, your website has to be one which is user-friendly. Today’s internet users have high expectations and often prefer a company whose website offers a great user experience, even if the prices aren’t as low as elsewhere. This is why, with profit …
Done correctly, content marketing is one of the most beneficial ways to promote your company, generating 300% more leads than online advertising and increasing conversion rates by up to 600%. Such a staggering impact can have a transformative effect on any business. However, for it to work, it has to be implemented in the right …
Search engine optimisation (SEO) is one of the most talked about topics by people who run websites. That’s no surprise, seeing as it is so important in helping your website rank well in search engine results. If SEO is something on your mind right now, then here are some of the most common questions we …
Visitors are the lifeblood of your online venture; the more you have, the more you are likely to prosper. However, if you want your website to be successful, you can’t just sit back and wait for people to arrive. Instead, you need to do everything you can to get them there. Here, we’ll look at …
Magento is designed especially for eCommerce stores but the success of any online retailer is, in many ways, down to how effectively they market their brand and their products. Whilst the Magento software provides the necessary tools to create and manage the online store, there is now a range of useful extensions to help you …
To keep up with the quick-paced changes in today’s eCommerce environments, it is important that Magento store owners do everything they can to maximise opportunities. So, even if your online shop already has a steady stream of sales, there are still things you can do to boost those conversion rates even more. In this article, …
With billions of global users, social media is one of the most important channels for promoting your website. One problem for website owners is which social media platforms to use. Trying to market your online business across many platforms would take up considerable time and be very expensive. A more focused approach, choosing those which …
