While a lot of people have considered setting up an online business, few carry their ideas to fruition because they don’t realise the different types of business opportunities that websites offer. With platforms such as WordPress, which make it easy to create business websites, setting up an online business has never been simpler. To give …
Unlike corporate blogs which are created to promote a business, individuals set up personal blogs for a wide variety of reasons. However, for many bloggers, the aim is to create a blog that can generate an income. Whilst there is no magic formula to help you get millions of visitors and sponsorship from leading brands, …
Everyone wants their WordPress posts to rank better in search engine results but not everyone knows the best ways to make this happen. One of the most important factors is on-page optimisation and in this post, we’ll show you ten SEO tips to make sure your online content is optimised in a way that will …
AdWords is one of the most popular and successful PPC advertising platforms. Potentially, it can drive highly targeted traffic to your most important landing pages and produce a generous return on investment. However, for this to happen, your advertising campaign needs to be set up correctly and effectively optimised. Here, we’ll give you 6 tips …
The number of people working as full-time freelancers in the UK grew to 1.7 million in 2017, that’s over 5% of the working population. This comes as no surprise considering the flexibility it offers. Freelancers have a better work-life balance than their employed counterparts and are able to choose the jobs they want to do …
It’s a fascinating place, the internet. For somewhere that doesn’t really exist, we tend to spend an awful lot of time there – and lots of money, too. If you run a website or are thinking of setting one up, it’s a place you will need to get familiar with on a different level to …
Clever marketers are always swift in finding ways to utilise new technology and devices in their efforts to sell products and promote brands. Today we use NFC/RFID chips embedded into street posters that open up web pages on smartphones and Bluetooth is being used to send deals to customers as they move around a store. …
All websites should be given regular check-ups to make sure that they are fit for purpose and doing the work you want them to. This means reviewing everything from the content to the hosting service and making improvements and changes where they are needed. In this article, we’ll give you a list of six essential …
With Black Friday, Cyber Monday, the Christmas rush and Boxing Day sales all coming in a single month, the end of the year can be a mad time for online stores. For many, it’s also the most lucrative month of the year. So, how do you make sure your business is fully prepared to take …
If you trade over the internet, your business’ online reputation is one of the most important assets you can have. Five-star reviews, great feedback and positive mentions on social media take away much of the doubt that potential new customers may have about using your services. A negative online reputation, however, can frighten off customers …
