Internet Marketing

6 Point Checklist for Reviewing Your Website

6 Point Checklist for Reviewing Your Website

All websites should be given regular check-ups to make sure that they are fit for purpose and doing the work you want them to. This means reviewing everything from the content to the hosting service and making improvements and changes where they are needed. In this article, we’ll give you a list of six essential …

How to Protect Your Business’ Online Reputation

How to Protect Your Business’ Online Reputation

If you trade over the internet, your business’ online reputation is one of the most important assets you can have. Five-star reviews, great feedback and positive mentions on social media take away much of the doubt that potential new customers may have about using your services. A negative online reputation, however, can frighten off customers …

How to Use Email Marketing to Boost Sales

How to Use Email Marketing to Boost Sales

80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …

9 Ways Social Proof Can Boost Your Website

9 Ways Social Proof Can Boost Your Website

Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …

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Improve Online ROI by Tracking These Marketing Metrics

Improve Online ROI by Tracking These Marketing Metrics

The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …

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5 Top Local SEO Ranking Factors

5 Top Local SEO Ranking Factors

Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …

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A Holistic Approach To Monetize Your New E-commerce Website

A Holistic Approach To Monetize Your New E-commerce Website

So, you’ve set-up an eCommerce site with a great GUI, have a wide variety of products for people to choose from, a list of trusted payment gateways and you are all set to receive orders – ready to monetize from your eCommerce store. You started with high spirits and full enthusiasm, it’s been days since …

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