80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …
Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …
The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …
Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …
So, you’ve set-up an eCommerce site with a great GUI, have a wide variety of products for people to choose from, a list of trusted payment gateways and you are all set to receive orders – ready to monetize from your eCommerce store. You started with high spirits and full enthusiasm, it’s been days since …
Public events bring an enormous opportunity for businesses to boost sales, branding, & leads. AND, when it’s an event of the FIFA World Cup, the kind of exposure a company can generate is unimaginable – only sky is the limit.
“WOW, the online commercial that we did, went viral, that’s more than what we had expected!”
