With billions of global users, social media is one of the most important channels for promoting your website. One problem for website owners is which social media platforms to use. Trying to market your online business across many platforms would take up considerable time and be very expensive. A more focused approach, choosing those which …
Successful search engine ranking is critical for eCommerce sites that thrive off organic traffic, for this reason, SEO has to be an essential element of your marketing strategy. If your site is built using Magento, here are five essential tips to help you optimise your site for success. 1. Make sure you’re using the latest …
Last year, more than half of UK online sales took place on smartphones and this figure is predicted to rise to 73% by the end of 2021. This significant shift towards mobile shopping means that eCommerce companies need to put their mobile sites at the forefront of their development if they are going to reap …
Gamification is hot news right now. If you haven’t come across it before, it’s the art of adding the elements of a game to your marketing techniques to engage and motivate your customers. It’s a powerful strategy that has helped many companies achieve their goals and which every online business should consider using. In this …
Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …
If you run or intend to set up an eCommerce store, you’ll already know that you’ll need a payment gateway in order to take payments for the items you sell. However, in today’s marketplace, offering just one way to pay might not be enough. Consumer purchasing habits are changing and many people now have a …
As search engines and algorithms advance, so too will the way we conduct SEO. Now that Google and Bing have adopted AI and machine learning, it means they’re not as reliant on keywords to provide their search results. Instead, they are learning to understand their visitors’ intentions and are matching these up to the content …
While internet sales have grown from 2.8% to 17.1% of all retail sales over the last 10 years (source: ONS), having an eCommerce site is no guarantee of success. The tremendous increase in the number of online traders and the sophisticated and expensive techniques many of them use to attract new customers means that competition …
With billions of users across the globe, social media is a marketing opportunity not to be missed. No other medium is going to give you access to so many potential customers for free. It has the potential to make your posts go viral, to take your message across the globe and to target consumers in …
Setting up a home-based business is an exciting prospect. It gives you the flexibility to work the hours that suit and, for many, it’s a way to earn a living through indulging a passion. However, your business is only going to thrive if you get enough customers and doing that means you’ll need to put …
