Done correctly, content marketing is one of the most beneficial ways to promote your company, generating 300% more leads than online advertising and increasing conversion rates by up to 600%. Such a staggering impact can have a transformative effect on any business. However, for it to work, it has to be implemented in the right …
Search engine optimisation (SEO) is one of the most talked about topics by people who run websites. That’s no surprise, seeing as it is so important in helping your website rank well in search engine results. If SEO is something on your mind right now, then here are some of the most common questions we …
Visitors are the lifeblood of your online venture; the more you have, the more you are likely to prosper. However, if you want your website to be successful, you can’t just sit back and wait for people to arrive. Instead, you need to do everything you can to get them there. Here, we’ll look at …
Magento is designed especially for eCommerce stores but the success of any online retailer is, in many ways, down to how effectively they market their brand and their products. Whilst the Magento software provides the necessary tools to create and manage the online store, there is now a range of useful extensions to help you …
To keep up with the quick-paced changes in today’s eCommerce environments, it is important that Magento store owners do everything they can to maximise opportunities. So, even if your online shop already has a steady stream of sales, there are still things you can do to boost those conversion rates even more. In this article, …
With billions of global users, social media is one of the most important channels for promoting your website. One problem for website owners is which social media platforms to use. Trying to market your online business across many platforms would take up considerable time and be very expensive. A more focused approach, choosing those which …
Successful search engine ranking is critical for eCommerce sites that thrive off organic traffic, for this reason, SEO has to be an essential element of your marketing strategy. If your site is built using Magento, here are five essential tips to help you optimise your site for success. 1. Make sure you’re using the latest …
Last year, more than half of UK online sales took place on smartphones and this figure is predicted to rise to 73% by the end of 2021. This significant shift towards mobile shopping means that eCommerce companies need to put their mobile sites at the forefront of their development if they are going to reap …
Gamification is hot news right now. If you haven’t come across it before, it’s the art of adding the elements of a game to your marketing techniques to engage and motivate your customers. It’s a powerful strategy that has helped many companies achieve their goals and which every online business should consider using. In this …
Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …
