Internet Marketing

A Holistic Approach To Monetize Your New E-commerce Website

A Holistic Approach To Monetize Your New E-commerce Website

So, you’ve set-up an eCommerce site with a great GUI, have a wide variety of products for people to choose from, a list of trusted payment gateways and you are all set to receive orders – ready to monetize from your eCommerce store. You started with high spirits and full enthusiasm, it’s been days since …

Internal Vs. External Customer Satisfaction – Getting An Equilibrium

Internal Vs. External Customer Satisfaction – Getting An Equilibrium

Customer satisfaction as we know is an integral part of a successful business. The other day when I was talking to one of my friends over a coffee, he told me about the kind of problems he was facing with his business. To my understanding the core problem wasn’t with the internal or the external …

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Infographics! Is It Really A Valuable Alternative To Textual Content?

Infographics! Is It Really A Valuable Alternative To Textual Content?

  It’s rightly stated that ‘a picture is worth a thousand words’. While it’s true that authoritative and informative content makes a huge difference, it is also true that the way in which the content is presented is a powerful medium of influencing people and creating a special place in their minds. Lately, we see …

The Mobile Technology Era : Predominance And Rise In 2013

The Mobile Technology Era : Predominance And Rise In 2013

The increased use of mobiles has created a good amount of impact in many countries and it has become an influential and efficient medium of communication and marketing. The mobile landscape is set to improvise further in 2013 and although it is possible to predict some of the changes, there are possibilities that these changes …

Word Of Mouth Is Fast Fading as an era of Word Of Mouse Emerges

Word Of Mouth Is Fast Fading as an era of Word Of Mouse Emerges

Have you ever thought about why it’s called the Viral Marketing? It sounded strange to me when I heard it for the first time. It made me anxious to know why and what it is. Viral is usually associated with a virus, something that has the characteristics of multiplying under certain atmospheric conditions. If associated …

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