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Internet Marketing

5 Step Plan for Low-Cost Brand Building

5 Step Plan for Low-Cost Brand Building

Creating a successful brand means establishing your company’s name and reputation and getting consumers to relate to your values, products and services. Done in the right way, this can transform the fortunes of your business, attracting new customers and keeping existing ones loyal over the long term. While it isn’t something you can do overnight, …

7 Ways to Make Your Website More User-Friendly

7 Ways to Make Your Website More User-Friendly

If you want visitors to stick around, keep coming back and spending more money, your website has to be one which is user-friendly. Today’s internet users have high expectations and often prefer a company whose website offers a great user experience, even if the prices aren’t as low as elsewhere. This is why, with profit …

6 Golden Rules of Content Marketing

6 Golden Rules of Content Marketing

Done correctly, content marketing is one of the most beneficial ways to promote your company,  generating 300% more leads than online advertising and increasing conversion rates by up to 600%. Such a staggering impact can have a transformative effect on any business. However, for it to work, it has to be implemented in the right …

6 Proven Ways To Get More Website Visitors

6 Proven Ways To Get More Website Visitors

Visitors are the lifeblood of your online venture; the more you have, the more you are likely to prosper. However, if you want your website to be successful, you can’t just sit back and wait for people to arrive. Instead, you need to do everything you can to get them there. Here, we’ll look at …

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5 Must-Have Magento Marketing Extensions

5 Must-Have Magento Marketing Extensions

Magento is designed especially for eCommerce stores but the success of any online retailer is, in many ways, down to how effectively they market their brand and their products. Whilst the Magento software provides the necessary tools to create and manage the online store, there is now a range of useful extensions to help you …

6 Tips For Better Magento Conversion Rates

6 Tips For Better Magento Conversion Rates

To keep up with the quick-paced changes in today’s eCommerce environments, it is important that Magento store owners do everything they can to maximise opportunities. So, even if your online shop already has a steady stream of sales, there are still things you can do to boost those conversion rates even more. In this article, …

3 Most Important Social Media Platforms for Promoting Your Website

3 Most Important Social Media Platforms for Promoting Your Website

With billions of global users, social media is one of the most important channels for promoting your website. One problem for website owners is which social media platforms to use. Trying to market your online business across many platforms would take up considerable time and be very expensive. A more focused approach, choosing those which …

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5 Tips to Improve Magento SEO

5 Tips to Improve Magento SEO

Successful search engine ranking is critical for eCommerce sites that thrive off organic traffic, for this reason, SEO has to be an essential element of your marketing strategy. If your site is built using Magento, here are five essential tips to help you optimise your site for success. 1. Make sure you’re using the latest …

How to Optimise Your Website for the Mobile Sales Boom

How to Optimise Your Website for the Mobile Sales Boom

Last year, more than half of UK online sales took place on smartphones and this figure is predicted to rise to 73% by the end of 2021. This significant shift towards mobile shopping means that eCommerce companies need to put their mobile sites at the forefront of their development if they are going to reap …

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