According to Statista, the average online shopping cart abandonment rate in 2020 was 88.5%. For many websites, the place where the bulk of abandonments take place is on the checkout page. Research has shown that there are several reasons why people halt a purchase at this stage of the journey and that making improvements to …
With the UK’s 12.5 million Generation Z population now becoming consumers and earners, they are an increasingly important market for business. And as a tech-native cohort, online businesses should be doing everything they can to attract them. Here, we look at what companies can do to make themselves more appealing to people born between 1997 …
Yes, the kids have barely been back at school a week and the toy adverts are already on the TV. If you’re an online store, there are a lot of things you might have to plan for over the next few months: Halloween, Diwali, Bonfire Night, Black Friday, Cyber Monday, Christmas and the Boxing Day …
Consumers don’t talk about businesses; they talk about brands. Indeed, a brand is far more than just a business, it is something that has an identity, a reputation and consumer appeal. For customers, it has meaning, value and can even bring social kudos. Today, branding has become an essential part of establishing a company and …
Thanks to social media, being an influencer is now a career option open to anyone. Done correctly, there are opportunities to earn an income from it even with relatively small audiences. Of course, as we all know, there are those out there with millions of followers, who have become celebrities in their own right and …
Catch up on this month’s round-up of the latest hosting and tech news. Here’s what we’ve uncovered since our last edition. WHUK launches all-inclusive SEO tool WHUK has teamed up with marketgoo, the industry-leading SEO tools developer, to offer our customers a new, all-inclusive SEO tool. Designed for those with little SEO experience or who …
While website owners know that the higher their website ranks in search engine results, the more traffic it will get, not everyone understands how to improve their ranking. The process of doing this is called search engine optimisation, often abbreviated to SEO. Essentially, SEO involves making improvements to your website and pages that will help …
Business is increasingly becoming digital, no longer do SMBs rely on it just for their websites and email, instead, digital technology permeates every part of their operations. Such heavy reliance on technology, however, means that when a system goes down everything comes to a grinding halt and this can have disastrous consequences. Here, we explain …
Blogs and social media accounts are two complementary ways for influencers to grow audiences and increase revenue. Blog posts can be shared as content across social media channels and social media channels can drive new visitors to your blog. And it’s on your blog’s website where you have the freedom to make more money from …
Aside from investing in the most advanced hosting technologies and providing the full range of hosting services, from shared hosting to managed cloud solutions, Webhosting UK (WHUK) also offers a range of specialised hosting services and tools carefully curated to meet the needs of individual customers. If you are not acquainted with these, this post …
