The public cloud offers a wide range of benefits to those organisations who use it. With reduced capital expenditure on hardware and in-house IT infrastructure, together with services such as SaaS, PaaS and IaaS, it offers unparalleled flexibility, improved ROI and enables IT teams to focus on more business-critical projects. However, from a security perspective, …
80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …
Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …
The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …
No matter how great your website looks or how much time and effort you spend on SEO, what convinces customers to buy from you is the information your website contains. If your copy is poor, you’re not going to get new customers or make online sales. In this post, we’ll look at 10 things you …
Drupal is a powerful platform for building great websites but how do you get those websites to rank well on search engines? Unlike WordPress, which is relatively search engine friendly by design, Drupal needs a little more input when it comes straight out of the box. In this post, we’ll explain what steps you need …
IT disasters have a variety of causes: hardware failure, human error, intrusion, infection and even natural disasters like floods and earthquakes. All businesses are at risk and there’s little we can do to predict when disaster will strike. As we’re so reliant on our systems, the only thing we can do is put in measures …
Shifting behaviours in mobile phone use are having a big impact on local businesses. With better network coverage and a growth in wi-fi hotspots, 94% of smartphone owners now use their phones to find nearby businesses. As over three-quarters of these searches result in an in-store purchase, those websites that rank well locally on Google …
2017 seems to be the year of the mass ransomware attacks. First, there was the WannaCry attack in May and, a month later, there was Petya. Both these attacks caused widespread damage in thousands of organisations across the globe: most notably, WannaCry wreaked havoc in the NHS and Petya took down the radiation monitoring system …
