Search engines are getting cleverer. Today, their advanced algorithms don’t just find websites that match the user’s keywords, more impressively, they also work out what the user’s intention is when making the search and rank sites that help the user do what they intended. The implication for site owners is that websites now need to …
The high cost of website development means most small business owners opt for a do-it-yourself approach. With limited technical experience, the top of most people’s priorities is finding a way to build a site that is very easy to do but which comes up with professional results. They also want a website that is inexpensive …
As online business has advanced, the number of essential website features has grown. For those developing new websites and those who haven’t updated their sites for some time, there’s the possibility that some of these features are missing. Here, we look at five of the most overlooked but essential features of a modern business website. …
Catch up on this month’s round-up of the latest hosting and tech news. Here’s what we’ve uncovered since our last edition. An end to cookie pop-ups? While cookie pop-ups are supposed to give us some control over our privacy, for the vast majority of internet users they are a nuisance we wish we could get …
According to Statista, the average online shopping cart abandonment rate in 2020 was 88.5%. For many websites, the place where the bulk of abandonments take place is on the checkout page. Research has shown that there are several reasons why people halt a purchase at this stage of the journey and that making improvements to …
With the UK’s 12.5 million Generation Z population now becoming consumers and earners, they are an increasingly important market for business. And as a tech-native cohort, online businesses should be doing everything they can to attract them. Here, we look at what companies can do to make themselves more appealing to people born between 1997 …
Yes, the kids have barely been back at school a week and the toy adverts are already on the TV. If you’re an online store, there are a lot of things you might have to plan for over the next few months: Halloween, Diwali, Bonfire Night, Black Friday, Cyber Monday, Christmas and the Boxing Day …
Consumers don’t talk about businesses; they talk about brands. Indeed, a brand is far more than just a business, it is something that has an identity, a reputation and consumer appeal. For customers, it has meaning, value and can even bring social kudos. Today, branding has become an essential part of establishing a company and …
Thanks to social media, being an influencer is now a career option open to anyone. Done correctly, there are opportunities to earn an income from it even with relatively small audiences. Of course, as we all know, there are those out there with millions of followers, who have become celebrities in their own right and …
Catch up on this month’s round-up of the latest hosting and tech news. Here’s what we’ve uncovered since our last edition. WHUK launches all-inclusive SEO tool WHUK has teamed up with marketgoo, the industry-leading SEO tools developer, to offer our customers a new, all-inclusive SEO tool. Designed for those with little SEO experience or who …
