8 Best Magento eCommerce Extensions

8 Best Magento eCommerce Extensions

Magento is a popular CMS platform with a reputation for powering highly successful eCommerce websites. One of its biggest advantages is the quality of the extensions that are available to extend the functionality of your online stores. In this post, we’ll take a look at eight different extensions which, together, form a suite of exceptional …

How to Protect Your Business’ Online Reputation

How to Protect Your Business’ Online Reputation

If you trade over the internet, your business’ online reputation is one of the most important assets you can have. Five-star reviews, great feedback and positive mentions on social media take away much of the doubt that potential new customers may have about using your services. A negative online reputation, however, can frighten off customers …

The Internet of Things: Benefits and Challenges for Your Business

The Internet of Things: Benefits and Challenges for Your Business

Internet of Things (IoT) technology is increasingly being developed for a wide range of business uses. For example, Daimler uses the IoT to help cars stay at safe distances; Ericsson monitors ship location and cargo temperature; Virgin Atlantic collects in-flight component data; and Disney World uses its visitor wristbands to see which attractions are the …

7 Security Tips for Public Cloud Hosting Customers

7 Security Tips for Public Cloud Hosting Customers

The public cloud offers a wide range of benefits to those organisations who use it. With reduced capital expenditure on hardware and in-house IT infrastructure, together with services such as SaaS, PaaS and IaaS, it offers unparalleled flexibility, improved ROI and enables IT teams to focus on more business-critical projects. However, from a security perspective, …

How to Use Email Marketing to Boost Sales

How to Use Email Marketing to Boost Sales

80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …

9 Ways Social Proof Can Boost Your Website

9 Ways Social Proof Can Boost Your Website

Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …

Improve Online ROI by Tracking These Marketing Metrics

Improve Online ROI by Tracking These Marketing Metrics

The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …

6 Reasons Why Your Website Copy Isn’t Converting

6 Reasons Why Your Website Copy Isn’t Converting

No matter how great your website looks or how much time and effort you spend on SEO, what convinces customers to buy from you is the information your website contains. If your copy is poor, you’re not going to get new customers or make online sales. In this post, we’ll look at 10 things you …

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