While modern websites are increasingly sophisticated, it is important not to lose focus on the fundamental elements that make them successful. In this post, we are going to go back to basics to look at the features that can be so easily overlooked but which are essential for all websites. Accurate writing When a website’s …
With more people turning to online shopping, businesses rely on their websites more than ever. When it comes to generating income, sometimes they don’t perform quite as well as anticipated. Here, we examine the most common causes of poor performance and explain how to fix them. 1. Search engines can’t find your website Just because …
Christmas is often the busiest time of year for websites, especially for online stores. So, if you’ve been too busy getting your Christmas inventory ready and have only just got around to making your site look invitingly festive, here are some quick and easy ways to bring some last-minute yuletide cheer and to put your …
With the pandemic making people purchase more products online, this year’s Black Friday may well be the biggest yet for retail websites. To make the most of the annual spending spree, however, your site needs to be prepared. Here’s how to get your website primed for Black Friday 2021. Get your sales items ready in …
As online business has advanced, the number of essential website features has grown. For those developing new websites and those who haven’t updated their sites for some time, there’s the possibility that some of these features are missing. Here, we look at five of the most overlooked but essential features of a modern business website. …
Many new businesses don’t have a clue about how to get a website, let alone build one, which is why the TV adverts that offer the prospect of a professional site in minutes are so appealing. We are not going to knock these providers; over the years, their services have evolved and for some businesses, …
There is very little business activity that doesn’t leave a carbon footprint and this is true of running a website. With governments demanding net-zero emissions and consumers increasingly in search of eco-friendly brands, website owners are under growing pressure to make their sites more sustainable. In this post, we’ll look at the benefits of becoming …
When building your online store, the secret to success lies in creating the site your customers want. After all, they are the ones the site caters for and if you can’t meet their needs and expectations they’ll go elsewhere to do their shopping. To help out, we are going to take a look at seven …
Websites play many important roles for businesses and one of the most valuable is helping them generate new customers. Here, we’ll look at the different ways a website does this and how it can benefit your company. 1. Websites help you get discovered online The beginning of any customer-business relationship starts when the customer looks …
Local garages and other vehicle repair companies face increasingly challenging competition from expanding national franchises and the new breed of mobile services. One of the chief reasons these competitors are making headway in the market is because they are online. With the internet now being the first place customers look to find garage services, it …
