Just like your car needs an annual service, it’s also a good idea to give your website an annual check-up. Putting aside time each year to focus on the key areas of your site can benefit in numerous ways, from improving its speed and performance to helping it be more attractive to visitors and customers. …
Look around the internet and you’ll notice that more and more websites are making their most valuable content harder to access. From blogs and news sites to streaming companies and eCommerce stores, owners are realising that there are benefits to gating some of their content. Here, we look at what gated content is and the …
From large spas and salons offering a wide range of beauty treatments to self-employed manicurists and makeup artists, the UK beauty industry is awash with competition. For therapists who want to stay fully booked and small businesses that want to grow, standing out from everyone else means going online. Here we look at six reasons …
Over the last decade, we have seen a boom in the number of tutoring businesses operating in the UK. While some of these are large companies with franchises across the country, the vast majority are small, local businesses – often teachers and lecturers who have left the education system or who are looking for additional …
A website is a critical asset. In today’s digital age, it’s the place where many of your customers will discover your products and services, and from where they will make purchases or provide leads. For this reason, a business’ success can depend on how many visitors its website gets. So, if you are looking to …
Did you know that there is a direct link between the speed of your website and its potential to earn revenue? This is because of the impact that slow loading and response times have on internet users. By speeding up your site, you can provide a better user experience and this has been shown to …
To survive the current economic upheaval, restaurants need to get more customers through their doors. Today, the first place people will look for somewhere to eat out is online and the quality of your website will play a vital role in getting those much-needed bookings. To help, here’s our recipe for a great restaurant website, …
You can’t stop the advance of technology, nor should you ignore it; it’s what today’s customers want. However, a significant proportion of today’s online customers include the older generation, the Baby Boomers. And while they aren’t quite as tech-savvy as their kids and grandkids, they do have considerably more disposable income to spend. Here, we …
Your website is the home of your business on the internet and all the content you publish is a reflection of your brand. Over time, of course, things change and some older content will become stale, out of date or inaccurate. This can be misleading for users and something search engines take a dim view …
Over time, as user behaviours evolve and new technologies are developed, the elements that go to make up an effective website change. To keep pace with progress and your competitors, it is important to understand what those changes are. Here, we examine the must-have features websites need for success in 2022. 1. Website content created …