To survive the current economic upheaval, restaurants need to get more customers through their doors. Today, the first place people will look for somewhere to eat out is online and the quality of your website will play a vital role in getting those much-needed bookings. To help, here’s our recipe for a great restaurant website, …
You can’t stop the advance of technology, nor should you ignore it; it’s what today’s customers want. However, a significant proportion of today’s online customers include the older generation, the Baby Boomers. And while they aren’t quite as tech-savvy as their kids and grandkids, they do have considerably more disposable income to spend. Here, we …
Your website is the home of your business on the internet and all the content you publish is a reflection of your brand. Over time, of course, things change and some older content will become stale, out of date or inaccurate. This can be misleading for users and something search engines take a dim view …
Over time, as user behaviours evolve and new technologies are developed, the elements that go to make up an effective website change. To keep pace with progress and your competitors, it is important to understand what those changes are. Here, we examine the must-have features websites need for success in 2022. 1. Website content created …
Websites are valuable targets for cybercriminals and attacks are becoming more frequent, varied and sophisticated. And with 60% of victims going out of business within six months of an attack, keeping your website secure is essential. To help, here are some important questions you need to ask about your website’s security. 1. How strong are …
The beginning of the year is often a time when businesses think about updating their websites. There are, however, a lot of different things you can do when it comes to making improvements. If you are considering giving your website an overhaul, here are some of the changes we think you should consider. 1. Check …
While modern websites are increasingly sophisticated, it is important not to lose focus on the fundamental elements that make them successful. In this post, we are going to go back to basics to look at the features that can be so easily overlooked but which are essential for all websites. Accurate writing When a website’s …
With more people turning to online shopping, businesses rely on their websites more than ever. When it comes to generating income, sometimes they don’t perform quite as well as anticipated. Here, we examine the most common causes of poor performance and explain how to fix them. 1. Search engines can’t find your website Just because …
Christmas is often the busiest time of year for websites, especially for online stores. So, if you’ve been too busy getting your Christmas inventory ready and have only just got around to making your site look invitingly festive, here are some quick and easy ways to bring some last-minute yuletide cheer and to put your …
With the pandemic making people purchase more products online, this year’s Black Friday may well be the biggest yet for retail websites. To make the most of the annual spending spree, however, your site needs to be prepared. Here’s how to get your website primed for Black Friday 2021. Get your sales items ready in …