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Marketing

Essential Content Types for Online Sales

Essential Content Types for Online Sales

Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …

How to Optimise Conversion Rates and Boost Sales

How to Optimise Conversion Rates and Boost Sales

Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers. In this post, we’ll explain what conversions rates are, why they are important and how you can optimise your website to increase your rates and …

Page Rank Facts That Will Alter Your SEO Strategy

Page Rank Facts That Will Alter Your SEO Strategy

Every now and then someone will conduct research that makes website owners reconsider how they approach SEO. One of the most compelling was conducted by Ahrefs, the developer of a widely used and highly regarded SEO platform. Looking at over a billion web pages, its research has revealed some very interesting and surprising facts about …

SEO – 10 Tips for a Homepage That Ranks

SEO – 10 Tips for a Homepage That Ranks

Your homepage is the most important page on your website. It’s where visitors get introduced to your business and its the door to all your other content. For this reason, it’s the page that you want to rank highest on Google. To achieve that, you’ll need to optimise your homepage and here are ten  SEO …

Keeping Customers Up-To-Date With the New Normal

Keeping Customers Up-To-Date With the New Normal

This is a challenging time for businesses where the ‘new normal’ means the things you rely on can’t be taken for granted. There may be supply chain issues, lower productivity due to staff absence,  delays in shipping times, price changes and various other problems. All these challenges can affect your usual levels of service and …

Coronavirus: Latest eCommerce and Online Marketing Statistics

Coronavirus: Latest eCommerce and Online Marketing Statistics

With no end to the lockdown currently in sight, many owners are rightly concerned about the impact coronavirus is having on their businesses. The statistics shown here, drawn from a range of sources, reveal how the pandemic is affecting eCommerce and online marketing. Though most of what they reveal isn’t positive news, there are areas …

How Using Instagram Can Increase Your Online Sales

How Using Instagram Can Increase Your Online Sales

In today’s challenging economic climate, having an alternative marketplace in which to promote and sell your products can be a real bonus. If you are a retailer, eBay and Amazon are obvious choices. However, social media sites also offer great opportunities. Instagram is one of the leading platforms that consumers use to discover new brands …

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