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Top Social Media Trends for 2021

Top Social Media Trends for 2021

Social media has become increasingly vital to brands, but to gain most value from it, it is important to keep your finger on the pulse of what’s happening. We’ve researched some of the leading social media analysers, looking at what they think will be the biggest trends in social media over the next year. Here’s …

5 Common Social Media Marketing Mistakes

5 Common Social Media Marketing Mistakes

From multinationals to local micro-businesses, social media opens up a world of opportunities that just aren’t possible in any other medium. While websites, messaging apps, broadcasting and even printed media all have their uses, none of them has such a wide reach or the potential for user engagement. That said, marketing on the various platforms …

SEO for Beginners: Your FAQs Answered

SEO for Beginners: Your FAQs Answered

With thousands of new websites being created every day, lots of people are just starting to learn about Search Engine Optimisation or, as it’s more commonly referred to, SEO. To help, we’ve put together the most frequently asked questions we get about the subject and have provided the answers for you. 1. What is SEO? …

7 Secret Ways To Improve Your Online Shop

7 Secret Ways To Improve Your Online Shop

While there are improvement tweaks and must-have website features that most online shop owners are aware of, there are some less well-known ways to improve your store that can also be of considerable benefit, helping you improve trust, SEO, user experience and, ultimately, sales. Here, we offer seven secret tips to improve your online shop. …

6 Types of Content Your Website Doesn’t Need

6 Types of Content Your Website Doesn’t Need

Content is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking. The way to deal with this is to check your site regularly and get rid of the damaging material. Here, we’ll explain what to look …

What the New Normal Means for Your Social Media Strategy

What the New Normal Means for Your Social Media Strategy

One of the less visible but most significant impacts of the 2020 pandemic is how it has changed people’s attitudes and values. Temporary as it might be, the crisis has, to some degree, made people more caring and increased awareness of the value of others in society. For companies that make use of social media, …

4 Ways to Optimise Content for Google BERT

4 Ways to Optimise Content for Google BERT

When you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant. Instead, BERT is a major algorithm update and the letters in its name stand for Bidirectional Encoder Representations from Transformers. If that makes no sense, …

Essential Content Types for Online Sales

Essential Content Types for Online Sales

Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …

How to Optimise Conversion Rates and Boost Sales

How to Optimise Conversion Rates and Boost Sales

Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers. In this post, we’ll explain what conversions rates are, why they are important and how you can optimise your website to increase your rates and …

Page Rank Facts That Will Alter Your SEO Strategy

Page Rank Facts That Will Alter Your SEO Strategy

Every now and then someone will conduct research that makes website owners reconsider how they approach SEO. One of the most compelling was conducted by Ahrefs, the developer of a widely used and highly regarded SEO platform. Looking at over a billion web pages, its research has revealed some very interesting and surprising facts about …

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