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7 Secret Ways To Improve Your Online Shop

7 Secret Ways To Improve Your Online Shop

While there are improvement tweaks and must-have website features that most online shop owners are aware of, there are some less well-known ways to improve your store that can also be of considerable benefit, helping you improve trust, SEO, user experience and, ultimately, sales. Here, we offer seven secret tips to improve your online shop. …

6 Types of Content Your Website Doesn’t Need

6 Types of Content Your Website Doesn’t Need

Content is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking. The way to deal with this is to check your site regularly and get rid of the damaging material. Here, we’ll explain what to look …

What the New Normal Means for Your Social Media Strategy

What the New Normal Means for Your Social Media Strategy

One of the less visible but most significant impacts of the 2020 pandemic is how it has changed people’s attitudes and values. Temporary as it might be, the crisis has, to some degree, made people more caring and increased awareness of the value of others in society. For companies that make use of social media, …

4 Ways to Optimise Content for Google BERT

4 Ways to Optimise Content for Google BERT

When you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant. Instead, BERT is a major algorithm update and the letters in its name stand for Bidirectional Encoder Representations from Transformers. If that makes no sense, …

Essential Content Types for Online Sales

Essential Content Types for Online Sales

Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …

How to Optimise Conversion Rates and Boost Sales

How to Optimise Conversion Rates and Boost Sales

Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers. In this post, we’ll explain what conversions rates are, why they are important and how you can optimise your website to increase your rates and …

Page Rank Facts That Will Alter Your SEO Strategy

Page Rank Facts That Will Alter Your SEO Strategy

Every now and then someone will conduct research that makes website owners reconsider how they approach SEO. One of the most compelling was conducted by Ahrefs, the developer of a widely used and highly regarded SEO platform. Looking at over a billion web pages, its research has revealed some very interesting and surprising facts about …

SEO – 10 Tips for a Homepage That Ranks

SEO – 10 Tips for a Homepage That Ranks

Your homepage is the most important page on your website. It’s where visitors get introduced to your business and its the door to all your other content. For this reason, it’s the page that you want to rank highest on Google. To achieve that, you’ll need to optimise your homepage and here are ten  SEO …

Keeping Customers Up-To-Date With the New Normal

Keeping Customers Up-To-Date With the New Normal

This is a challenging time for businesses where the ‘new normal’ means the things you rely on can’t be taken for granted. There may be supply chain issues, lower productivity due to staff absence,  delays in shipping times, price changes and various other problems. All these challenges can affect your usual levels of service and …

Coronavirus: Latest eCommerce and Online Marketing Statistics

Coronavirus: Latest eCommerce and Online Marketing Statistics

With no end to the lockdown currently in sight, many owners are rightly concerned about the impact coronavirus is having on their businesses. The statistics shown here, drawn from a range of sources, reveal how the pandemic is affecting eCommerce and online marketing. Though most of what they reveal isn’t positive news, there are areas …

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