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5 Ways to Cut Website Bounce Rates

5 Ways to Cut Website Bounce Rates

Not sure what a website’s bounce rate is or why it’s important? Don’t know how to find and track your bounce rate over time or understand what you can do to make it smaller? If you are unsure about the answers to any of these questions, then this post will explain all you need to …

6 Reasons Influencers Need a Website

6 Reasons Influencers Need a Website

Influencers play an important role in promoting brands and their products. With the growing trend towards micro-influencers, it is no longer necessary to have millions of followers to get sponsorship deals and earn an income from your social media platforms. However, having a website can strengthen your own brand and provide new streams of income …

7 Ways to Drive Social Media Traffic in 2021

7 Ways to Drive Social Media Traffic in 2021

Looking to grow your social media audience in 2021 and drive more customers to your website? We’ve been looking at the latest social media trends to find what the market leaders are up to. Here are some of the most effective ideas being used today.   1. Use channels that count The key to spending your social …

How to Boost Website Domain Authority and Improve Ranking

How to Boost Website Domain Authority and Improve Ranking

As there is a direct link between a website’s domain authority and its search engine rankings, businesses wanting to increase organic traffic would do well to consider how they can boost their domain authority. Here, we’ll look at the most important ways to do this, some of which are quick wins, others that require ongoing …

6 Reasons Email Marketing Is Still Relevant in 2021

6 Reasons Email Marketing Is Still Relevant in 2021

With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered. 1. …

Your Website Visitors are Changing – But Are You?

Your Website Visitors are Changing – But Are You?

If you are not familiar with the terms Gen Z and Millennials, now’s the time to take notice. These two demographics make up 40% of consumers and perhaps more importantly, being tech native, dominate the digital marketplace. Whether you run a website, market online or promote your business via social media, these are the generations …

6 Ways Your Website Can Attract New Customers

6 Ways Your Website Can Attract New Customers

Websites play many important roles for businesses and one of the most valuable is helping them generate new customers. Here, we’ll look at the different ways a website does this and how it can benefit your company. 1. Websites help you get discovered online The beginning of any customer-business relationship starts when the customer looks …

How to Protect Your Business’ Online Reputation

How to Protect Your Business’ Online Reputation

According to Igniyte, 86% of people will read online reviews of your business before buying from you. That figure rises to 95% for consumers aged 18-34. What’s more, over half of consumers insist on using companies with 4 stars or better. What this means is that your online reputation has a massive impact on your …

8 Steps to Better Website Navigation

8 Steps to Better Website Navigation

Website navigation is the way you make information on your site easy for visitors to find. It is important for several reasons: it improves customer experience, prevents users abandoning your site and helps with SEO. In this post, we’ll show you eight steps to improve navigation on your website.  The elements of website navigation Website …

Top Social Media Trends for 2021

Top Social Media Trends for 2021

Social media has become increasingly vital to brands, but to gain most value from it, it is important to keep your finger on the pulse of what’s happening. We’ve researched some of the leading social media analysers, looking at what they think will be the biggest trends in social media over the next year. Here’s …

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