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Marketing

How to Make Your Online Business Gen-Z Friendly

How to Make Your Online Business Gen-Z Friendly

With the UK’s 12.5 million Generation Z population now becoming consumers and earners, they are an increasingly important market for business. And as a tech-native cohort, online businesses should be doing everything they can to attract them. Here, we look at what companies can do to make themselves more appealing to people born between 1997 …

September’s Here – It’s Time to Get Seasonal

September’s Here – It’s Time to Get Seasonal

Yes, the kids have barely been back at school a week and the toy adverts are already on the TV. If you’re an online store, there are a lot of things you might have to plan for over the next few months: Halloween, Diwali, Bonfire Night, Black Friday, Cyber Monday, Christmas and the Boxing Day …

7 Ways Branding is Important For Online Businesses

7 Ways Branding is Important For Online Businesses

Consumers don’t talk about businesses; they talk about brands. Indeed, a brand is far more than just a business, it is something that has an identity, a reputation and consumer appeal. For customers, it has meaning, value and can even bring social kudos. Today, branding has become an essential part of establishing a company and …

6 Tips for Start-Up Influencers

6 Tips for Start-Up Influencers

Thanks to social media, being an influencer is now a career option open to anyone. Done correctly, there are opportunities to earn an income from it even with relatively small audiences. Of course, as we all know, there are those out there with millions of followers, who have become celebrities in their own right and …

How to Start an Influencer Blog

How to Start an Influencer Blog

Blogs and social media accounts are two complementary ways for influencers to grow audiences and increase revenue. Blog posts can be shared as content across social media channels and social media channels can drive new visitors to your blog. And it’s on your blog’s website where you have the freedom to make more money from …

5 Ways to Cut Website Bounce Rates

5 Ways to Cut Website Bounce Rates

Not sure what a website’s bounce rate is or why it’s important? Don’t know how to find and track your bounce rate over time or understand what you can do to make it smaller? If you are unsure about the answers to any of these questions, then this post will explain all you need to …

6 Reasons Influencers Need a Website

6 Reasons Influencers Need a Website

Influencers play an important role in promoting brands and their products. With the growing trend towards micro-influencers, it is no longer necessary to have millions of followers to get sponsorship deals and earn an income from your social media platforms. However, having a website can strengthen your own brand and provide new streams of income …

7 Ways to Drive Social Media Traffic in 2021

7 Ways to Drive Social Media Traffic in 2021

Looking to grow your social media audience in 2021 and drive more customers to your website? We’ve been looking at the latest social media trends to find what the market leaders are up to. Here are some of the most effective ideas being used today.   1. Use channels that count The key to spending your social …

How to Boost Website Domain Authority and Improve Ranking

How to Boost Website Domain Authority and Improve Ranking

As there is a direct link between a website’s domain authority and its search engine rankings, businesses wanting to increase organic traffic would do well to consider how they can boost their domain authority. Here, we’ll look at the most important ways to do this, some of which are quick wins, others that require ongoing …

6 Reasons Email Marketing Is Still Relevant in 2021

6 Reasons Email Marketing Is Still Relevant in 2021

With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered. 1. …

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