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Marketing

Your Website Visitors are Changing – But Are You?

Your Website Visitors are Changing – But Are You?

If you are not familiar with the terms Gen Z and Millennials, now’s the time to take notice. These two demographics make up 40% of consumers and perhaps more importantly, being tech native, dominate the digital marketplace. Whether you run a website, market online or promote your business via social media, these are the generations …

6 Ways Your Website Can Attract New Customers

6 Ways Your Website Can Attract New Customers

Websites play many important roles for businesses and one of the most valuable is helping them generate new customers. Here, we’ll look at the different ways a website does this and how it can benefit your company. 1. Websites help you get discovered online The beginning of any customer-business relationship starts when the customer looks …

How to Protect Your Business’ Online Reputation

How to Protect Your Business’ Online Reputation

According to Igniyte, 86% of people will read online reviews of your business before buying from you. That figure rises to 95% for consumers aged 18-34. What’s more, over half of consumers insist on using companies with 4 stars or better. What this means is that your online reputation has a massive impact on your …

8 Steps to Better Website Navigation

8 Steps to Better Website Navigation

Website navigation is the way you make information on your site easy for visitors to find. It is important for several reasons: it improves customer experience, prevents users abandoning your site and helps with SEO. In this post, we’ll show you eight steps to improve navigation on your website.  The elements of website navigation Website …

Top Social Media Trends for 2021

Top Social Media Trends for 2021

Social media has become increasingly vital to brands, but to gain most value from it, it is important to keep your finger on the pulse of what’s happening. We’ve researched some of the leading social media analysers, looking at what they think will be the biggest trends in social media over the next year. Here’s …

5 Common Social Media Marketing Mistakes

5 Common Social Media Marketing Mistakes

From multinationals to local micro-businesses, social media opens up a world of opportunities that just aren’t possible in any other medium. While websites, messaging apps, broadcasting and even printed media all have their uses, none of them has such a wide reach or the potential for user engagement. That said, marketing on the various platforms …

SEO for Beginners: Your FAQs Answered

SEO for Beginners: Your FAQs Answered

With thousands of new websites being created every day, lots of people are just starting to learn about Search Engine Optimisation or, as it’s more commonly referred to, SEO. To help, we’ve put together the most frequently asked questions we get about the subject and have provided the answers for you. 1. What is SEO? …

7 Secret Ways To Improve Your Online Shop

7 Secret Ways To Improve Your Online Shop

While there are improvement tweaks and must-have website features that most online shop owners are aware of, there are some less well-known ways to improve your store that can also be of considerable benefit, helping you improve trust, SEO, user experience and, ultimately, sales. Here, we offer seven secret tips to improve your online shop. …

6 Types of Content Your Website Doesn’t Need

6 Types of Content Your Website Doesn’t Need

Content is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking. The way to deal with this is to check your site regularly and get rid of the damaging material. Here, we’ll explain what to look …

What the New Normal Means for Your Social Media Strategy

What the New Normal Means for Your Social Media Strategy

One of the less visible but most significant impacts of the 2020 pandemic is how it has changed people’s attitudes and values. Temporary as it might be, the crisis has, to some degree, made people more caring and increased awareness of the value of others in society. For companies that make use of social media, …

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