Marketing

6 Ways Local Business Can Attract New Customers

6 Ways Local Business Can Attract New Customers

In times of economic uncertainty and increasing online competition, it can be incredibly challenging for local businesses to expand their customer base, particularly if advertising and marketing budgets are limited. To help, here we look at some free ways that other businesses have found successful in the past.  Improve local SEOOne of the ways to …

Beginner’s Guide to Selling Products Online

Beginner’s Guide to Selling Products Online

Thinking of selling products online but not sure where to start? Here’s a step-by-step guide on what you need to do to get your project up and running successfully. Get a domain, find a web host and create a websiteThe most basic requirement for selling products online is to have your own website. However, to …

7 Common SMB Digital Marketing Errors

7 Common SMB Digital Marketing Errors

When it comes to finding products, services and brands, the first place everyone looks these days is online. This makes digital marketing essential for small businesses that need to tap into the online audience. For SMBs that have to do their marketing themselves, it can be easy to make mistakes. Here we look at some …

6 Reasons Email Marketing Is Still Relevant in 2022

6 Reasons Email Marketing Is Still Relevant in 2022

With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered. The …

How to Kickstart a Lifestyle Blog and Start Earning

How to Kickstart a Lifestyle Blog and Start Earning

If you have a passion for your hobbies or interests, creating a lifestyle blog about them can be a way to earn money and even become an influencer. In this post, we’ll look at what a lifestyle blog is and show you what you need to do to get started. What is a lifestyle blog? …

How the Self-Employed Benefit From a Website

How the Self-Employed Benefit From a Website

If you are one of the many self-employed people without a business website, now is the time to reconsider. A website doesn’t cost a lot of money and needn’t take up a great deal of time to look after, but with more people using the internet to find businesses than ever, it can help you …

How to Make Your Online Business Gen-Z Friendly

How to Make Your Online Business Gen-Z Friendly

With the UK’s 12.5 million Generation Z population now becoming consumers and earners, they are an increasingly important market for business. And as a tech-native cohort, online businesses should be doing everything they can to attract them. Here, we look at what companies can do to make themselves more appealing to people born between 1997 …

September’s Here – It’s Time to Get Seasonal

September’s Here – It’s Time to Get Seasonal

Yes, the kids have barely been back at school a week and the toy adverts are already on the TV. If you’re an online store, there are a lot of things you might have to plan for over the next few months: Halloween, Diwali, Bonfire Night, Black Friday, Cyber Monday, Christmas and the Boxing Day …

7 Ways Branding is Important For Online Businesses

7 Ways Branding is Important For Online Businesses

Consumers don’t talk about businesses; they talk about brands. Indeed, a brand is far more than just a business, it is something that has an identity, a reputation and consumer appeal. For customers, it has meaning, value and can even bring social kudos. Today, branding has become an essential part of establishing a company and …

6 Tips for Start-Up Influencers

6 Tips for Start-Up Influencers

Thanks to social media, being an influencer is now a career option open to anyone. Done correctly, there are opportunities to earn an income from it even with relatively small audiences. Of course, as we all know, there are those out there with millions of followers, who have become celebrities in their own right and …

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