Thanks to social media, being an influencer is now a career option open to anyone. Done correctly, there are opportunities to earn an income from it even with relatively small audiences. Of course, as we all know, there are those out there with millions of followers, who have become celebrities in their own right and …
Blogs and social media accounts are two complementary ways for influencers to grow audiences and increase revenue. Blog posts can be shared as content across social media channels and social media channels can drive new visitors to your blog. And it’s on your blog’s website where you have the freedom to make more money from …
Not sure what a website’s bounce rate is or why it’s important? Don’t know how to find and track your bounce rate over time or understand what you can do to make it smaller? If you are unsure about the answers to any of these questions, then this post will explain all you need to …
Influencers play an important role in promoting brands and their products. With the growing trend towards micro-influencers, it is no longer necessary to have millions of followers to get sponsorship deals and earn an income from your social media platforms. However, having a website can strengthen your own brand and provide new streams of income …
Looking to grow your social media audience in 2021 and drive more customers to your website? We’ve been looking at the latest social media trends to find what the market leaders are up to. Here are some of the most effective ideas being used today. 1. Use channels that count The key to spending your social …
As there is a direct link between a website’s domain authority and its search engine rankings, businesses wanting to increase organic traffic would do well to consider how they can boost their domain authority. Here, we’ll look at the most important ways to do this, some of which are quick wins, others that require ongoing …
If you are not familiar with the terms Gen Z and Millennials, now’s the time to take notice. These two demographics make up 40% of consumers and perhaps more importantly, being tech native, dominate the digital marketplace. Whether you run a website, market online or promote your business via social media, these are the generations …
Websites play many important roles for businesses and one of the most valuable is helping them generate new customers. Here, we’ll look at the different ways a website does this and how it can benefit your company. Websites help you get discovered online The beginning of any customer-business relationship starts when the customer looks for …
According to Igniyte, 86% of people will read online reviews of your business before buying from you. That figure rises to 95% for consumers aged 18-34. What’s more, over half of consumers insist on using companies with 4 stars or better. What this means is that your online reputation has a massive impact on your …
Website navigation is the way you make information on your site easy for visitors to find. It is important for several reasons: it improves customer experience, prevents users abandoning your site and helps with SEO. In this post, we’ll show you eight steps to improve navigation on your website. The elements of website navigation Website …