Marketing

How to Boost Website Domain Authority and Improve Ranking

How to Boost Website Domain Authority and Improve Ranking

As there is a direct link between a website’s domain authority and its search engine rankings, businesses wanting to increase organic traffic would do well to consider how they can boost their domain authority. Here, we’ll look at the most important ways to do this, some of which are quick wins, others that require ongoing …

6 Reasons Email Marketing Is Still Relevant in 2021

6 Reasons Email Marketing Is Still Relevant in 2021

With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered. 1. …

Your Website Visitors are Changing – But Are You?

Your Website Visitors are Changing – But Are You?

If you are not familiar with the terms Gen Z and Millennials, now’s the time to take notice. These two demographics make up 40% of consumers and perhaps more importantly, being tech native, dominate the digital marketplace. Whether you run a website, market online or promote your business via social media, these are the generations …

6 Ways Your Website Can Attract New Customers

6 Ways Your Website Can Attract New Customers

Websites play many important roles for businesses and one of the most valuable is helping them generate new customers. Here, we’ll look at the different ways a website does this and how it can benefit your company. 1. Websites help you get discovered online The beginning of any customer-business relationship starts when the customer looks …

How to Protect Your Business’ Online Reputation

How to Protect Your Business’ Online Reputation

According to Igniyte, 86% of people will read online reviews of your business before buying from you. That figure rises to 95% for consumers aged 18-34. What’s more, over half of consumers insist on using companies with 4 stars or better. What this means is that your online reputation has a massive impact on your …

8 Steps to Better Website Navigation

8 Steps to Better Website Navigation

Website navigation is the way you make information on your site easy for visitors to find. It is important for several reasons: it improves customer experience, prevents users abandoning your site and helps with SEO. In this post, we’ll show you eight steps to improve navigation on your website.  The elements of website navigation Website …

Top Social Media Trends for 2021

Top Social Media Trends for 2021

Social media has become increasingly vital to brands, but to gain most value from it, it is important to keep your finger on the pulse of what’s happening. We’ve researched some of the leading social media analysers, looking at what they think will be the biggest trends in social media over the next year. Here’s …

5 Common Social Media Marketing Mistakes

5 Common Social Media Marketing Mistakes

From multinationals to local micro-businesses, social media opens up a world of opportunities that just aren’t possible in any other medium. While websites, messaging apps, broadcasting and even printed media all have their uses, none of them has such a wide reach or the potential for user engagement. That said, marketing on the various platforms …

SEO for Beginners: Your FAQs Answered

SEO for Beginners: Your FAQs Answered

With thousands of new websites being created every day, lots of people are just starting to learn about Search Engine Optimisation or, as it’s more commonly referred to, SEO. To help, we’ve put together the most frequently asked questions we get about the subject and have provided the answers for you. 1. What is SEO? …

7 Secret Ways To Improve Your Online Shop

7 Secret Ways To Improve Your Online Shop

While there are improvement tweaks and must-have website features that most online shop owners are aware of, there are some less well-known ways to improve your store that can also be of considerable benefit, helping you improve trust, SEO, user experience and, ultimately, sales. Here, we offer seven secret tips to improve your online shop. …

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