Content is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking. The way to deal with this is to check your site regularly and get rid of the damaging material. Here, we’ll explain what to look …
One of the less visible but most significant impacts of the 2020 pandemic is how it has changed people’s attitudes and values. Temporary as it might be, the crisis has, to some degree, made people more caring and increased awareness of the value of others in society. For companies that make use of social media, …
When you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant. Instead, BERT is a major algorithm update and the letters in its name stand for Bidirectional Encoder Representations from Transformers. If that makes no sense, …
Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …
Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers. In this post, we’ll explain what conversions rates are, why they are important and how you can optimise your website to increase your rates and …
Every now and then someone will conduct research that makes website owners reconsider how they approach SEO. One of the most compelling was conducted by Ahrefs, the developer of a widely used and highly regarded SEO platform. Looking at over a billion web pages, its research has revealed some very interesting and surprising facts about …
Your homepage is the most important page on your website. It’s where visitors get introduced to your business and its the door to all your other content. For this reason, it’s the page that you want to rank highest on Google. To achieve that, you’ll need to optimise your homepage and here are ten SEO …
This is a challenging time for businesses where the ‘new normal’ means the things you rely on can’t be taken for granted. There may be supply chain issues, lower productivity due to staff absence, delays in shipping times, price changes and various other problems. All these challenges can affect your usual levels of service and …
With no end to the lockdown currently in sight, many owners are rightly concerned about the impact coronavirus is having on their businesses. The statistics shown here, drawn from a range of sources, reveal how the pandemic is affecting eCommerce and online marketing. Though most of what they reveal isn’t positive news, there are areas …
In today’s challenging economic climate, having an alternative marketplace in which to promote and sell your products can be a real bonus. If you are a retailer, eBay and Amazon are obvious choices. However, social media sites also offer great opportunities. Instagram is one of the leading platforms that consumers use to discover new brands …