As there is a direct link between a website’s domain authority and its search engine rankings, businesses wanting to increase organic traffic would do well to consider how they can boost their domain authority. Here, we’ll look at the most important ways to do this, some of which are quick wins, others that require ongoing effort. Together, however, they can provide enormous benefits for your business.
1. Post great content to get valuable backlinks
Getting backlinks from other high authority websites is a game-changer when it comes to boosting domain authority. To do this, however, you need to create content that the people who contribute to these websites think is important enough to link to. Links from .gov, .edu, and .ac.uk addresses are particularly beneficial; however, getting linked to by publications or authoritative websites in your field or by leading news sites like The Times or BBC can all help. Essentially, the more important the website that links to you, the more your domain authority grows.
One thing you need to remember is that the value of these links depreciates over time. The older a post gets, the less relevant it becomes and thus its impact on domain authority decreases. To maintain domain authority, you need to keep getting high-value backlinks and this means you’ll need to keep posting high-value content over time. The best way to do this is through a blog.
2. Get rid of spammy links
While links from high authority websites are great for domain authority, links from low authority websites aren’t. Indeed, they can be harmful. Poor quality backlinks not only reduce domain authority; if search engines suspect you are creating, encouraging or paying for them to help your site rank better, it can penalise your site and remove it from results altogether.
The links which are most detrimental to your domain authority include those from link sharing networks, those found in blogrolls, post comments and forums, and any site-wide links, such as in footers.
The problem for many website owners is that you cannot stop people from linking to your site. However, you can find out which sites have linked to you on your Google Search Console and can stop them from influencing your authority and SEO using Google’s disavow tool.
3. Social proof
Social proof has a similar role to backlinks, in that it gives independent, third-party approval of your site, business and online content. If you have lots of followers, likes and shares on social media and high ratings and great reviews on Google My Business, Facebook and Trustpilot, for example, your domain authority will see the benefits and this will be echoed in your search engine ranking. However, the opposite is equally true, poor reviews and few followers can have a negative effect.
Lots of things are taken into consideration here, including the quality of your social media content and the reputation of your business.
4. Clean up broken links
Broken links are another type of link that can have a negative effect as they provide poor experiences for visitors by sending them to dead pages with 404 errors. These are easy to deal with if you have a suitable broken link checker plugin. These plugins will notify you if any internal or external links no longer work, taking away the burden of manually checking every link on your site. What’s more, you can remove broken links directly from the plugin’s interface rather than editing individual posts or pages.
5. Link to others’ great content
Outbound links to high-quality websites from within your own content can have an important influence on your domain authority. Their importance comes from the fact that sending users to these high-quality sites helps build trust amongst your own readers and shows that you understand what other high-quality content is.
6. Get linked to on industry-leading lists
If there is a list or directory of important websites in your sector or niche, it can be good for your domain authority to get your website included on that list – provided, of course, that the website sharing the list has a good domain authority of its own. For example, if an influential site publishes a list of the best businesses in your sector, ask them to include you on the list.
7. Select the right web host
What has hosting got to do with domain authority? Quite a lot, really. High authority domains are reliable, load quickly and secure. By choosing the right web host and hosting plan, you can put these three things into place straight away. Here at WHUK, for example, we guarantee high levels of uptime, provide you with fast hosting technologies, like Xeon CPUs and SSD hard drives, and offer security services and tools, like robust firewalls, intrusion and malware prevention, SSL certificates and much more.
High domain authority is directly associated with search engine performance. By putting the measures discussed here into place, you can increase authority and improve the chances of your website ranking higher in search engine results.
For more information about our reliable, fast and secure hosting plans, visit our homepage.