How to Kickstart a Lifestyle Blog and Start Earning

How to Kickstart a Lifestyle Blog and Start Earning

Lifestyle Blog

If you have a passion for your hobbies or interests, creating a lifestyle blog about them can be a way to earn money and even become an influencer. In this post, we’ll look at what a lifestyle blog is and show you what you need to do to get started.

What is a lifestyle blog?

A lifestyle blog is a website where you publish posts, images and even videos about things you are interested in or hobbies you take part in. The subject matter you choose to blog about depends entirely on you, though as time goes on, this may be influenced by what your readers are interested in. Being on the internet means people will be able to find your posts and this can help you attract followers: people who share your passion, like what you have to say and keep coming back to view your blog.

You can earn money from your blog by selling merchandise, displaying ads that you get paid for when people click on them and through affiliate programs where you publish links to and earn a commission if people buy them. If you start getting a lot of followers, you may also find yourself in the position of an influencer where brands sponsor you to create content about their products.

Kickstarting your lifestyle blog

Creating a lifestyle blog isn’t as difficult as you might think, nor is it expensive to do. To show you how easy it is, here are the steps you need to follow.

1. Identify your topics

The most successful blogs are those which are based around a specific niche. This helps give the blog an identity and attracts a specific target audience. As you write about related subject matters, you begin to be seen as a trusted expert in your field and this helps you attract even more followers and sponsors. What niche you focus on depends entirely on your interests and passions. It could be anything: cake making, DIY, health and fitness, travel, fashion or fishing.

To grow an audience, ideally, you need to choose a niche in which you can help others solve problems. Looking at the examples given above, this could be showing people how to bake and decorate cakes, discussing new fashion ideas, showing people the best fishing gear and tips, or explaining how to do different DIY jobs. People looking for help in those areas will find your blog posts and read them when searching for solutions on the internet.

2. Decide upon a name for your blog

It is important to choose a name for your blog early on in the process as you’ll need to know what it is when you set up your website and buy a domain name (e.g., While you can call your blog anything you like, you need to think about the brand you are creating and whether the name will help people understand what the blog is about. A good idea is to look for other blogs in your niche and see what they are called – this will give you an idea of what works well.

3. Find the right web host

A web host is a company, like Webhosting UK, which provides the services that allow you to create a website and make it available on the internet. The easiest way to create a website for your lifestyle blog is to look for a hosting plan that specialises in hosting content creators and influencers. These plans provide everything you need to get started, including WordPress, the world’s most popular website creation tool which makes it easy to build a website and regularly post new content to it. You’ll also find a range of other helpful services, including 24/7 technical support if you need help, free daily backups to ensure you never lose your website or its content, and advanced control panels that make managing and updating your blog a breeze.

Besides providing hosting, a web host is also where you can buy your domain name. You will need to do this before you launch your site. You can look for possible domain names by clicking here.

4. Choose your theme

When you set up WordPress, you will be able to choose a website theme. This is the template that will give your website the look and feel that creates your blog’s online identity. While there are thousands of free themes to choose from, with a wide range of different designs, layouts and colours schemes, it is important that you pick one which gives the impression you want. Most themes, however, will let you customise them once installed.

With more people searching the internet using mobile phones, it is critical that you choose a responsive theme as these adapt your website to display accurately on phones, tablets and computers.

If you plan to sell merchandise directly from your website, you’ll need a theme that will let you do this. You can easily add a store to your blog using the free WooCommerce plugin and if this is something you might want to do, it is best to choose a theme that works well with WooCommerce.

5. Start adding content

This is the most interesting part of the project as it’s where you’ll begin to publish your blog posts and start getting visitors. You should begin by creating a plan of the content you want to publish. Many bloggers do this by setting up a content calendar so that posts are published at the times of the year they are likely to attract the most visitors.

WordPress makes it easy to create and publish content and you can write blog posts like this one, post videos or present a range of images. You can, of course, combine all three.

6. Integrate with social media

What’s great about WordPress is that you can let your readers leave comments and share your posts on your social media accounts too – helping you reach even wider audiences. Simple plugins allow you to automatically share new posts on your social media accounts as soon as they are published and you can also use plugins that allow people who visit your website to share and like your posts on their social media accounts.

Influencers who focus on social media can also benefit as a website enables people not on their platform to access their content directly from your website. At the same time, having your own website means it’s easier and less expensive to sell your own products and post affiliate links that many social media sites won’t allow. 

7. Review your blog

For continued growth and ongoing success, it is best to review your blog regularly. Using free tools like Google Analytics, you’ll be able to see which posts get the most visitors or earn you the most money. This can help you understand the content your visitors like the most so that you can create more of it. You’ll also be able to find out what kind of people are visiting your blog and where they are from so that you can create content that better suits your actual audience.


Lifestyle blogs are a great way to share your ideas, experiences and knowledge with others. For many, they are also a way to generate additional income and for some, it has become their livelihood. Setting up a lifestyle blog is also becoming easier, especially with the development of specialist hosting plans for content creators and influencers that provide all the tools needed to get a blog up and running.

For more information, visit our Content Creator Pro Web Hosting page. 


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