Maintaining a good online presence is the need of the time. It has become vital for every website to have a good online presence in order to get recognition. Today a large number of people surf the net for work, finding some information or for the purpose of developing business contacts.
The seemingly infinite influence of internet provides a huge platform for any website to reach the targeted audience more effectively.
When well planned and strategically implemented, a strong online presence provides the website with a great opportunity to tap into a huge resource that can work wonders for any website.
Online presence is important in terms of getting a competitive edge, developing the business, developing the customer base for building a brand gradually. Here is an insight on the basic essential factors that will help you in terms of creating the most impressive online presence.
Good Domain Name
This is the most initial step of moving towards the creation of online presence. The domain name is the online identity of your business therefore it is essential to decide on an appropriate domain name. Your business emails will also contain the domain name.
This is the name that the visitors and customers will remember for coming back to your website. In the modern world of the internet, where people try to get all the information online, it pays to have a domain name that represents your business perfectly. There are just a few things that your customers/visitors will remember about your online presence, domain name is one of them.
Web hosting is another extremely essential factor that contributes to the creation and maintenance of an impressive online presence. Website hosting links your domain name to a shared or dedicated IP address according to your preference.
First of all it is essential to determine the hosting requirements of your website. Once that is done, the most suitable web hosting plan can be selected. If you are launching your website for the first time, you can start with a shared hosting plan and then it can be upgraded as per the requirements of the website.
It is also important to locate an efficient web host who offers round the clock technical assistance and server monitoring for ensuring the uptime and speed of the website. A good web hosting plan is the strongest support of any website. If the website is up all the time with perfect speed, creating a good online presence becomes easy.
User Friendly Interface
The website you plan must have an extremely user-friendly interface. The customers / visitors should immediately reach the information they are looking for. A simple interface will hold the attention span of the visitor.
This is also a truly essential factor for creating an impressive online presence. If the website is easy to navigate, it will register in the mind of the visitor and he/she will prefer your website in order to look for similar information next time.
Regular website maintenance is essential and it shares a very important part in the success of the website. The prominent search engines might display the results from your website and therefore the website needs to be online 24/7.
This will make it easier for the search engines to fetch new relevant contents for updating their database. Moreover regular website maintenance will also ensure the uptime of the website.
As the website is hosted on the server; it is vital to check if the web host offers real time server monitoring. Real time server monitoring enables you to respond to the problems right away and thereby the service can be continuously improved.
In case you are running a trade based online business website or any other website that requires constant update exchange of information, you would definitely want to prevent the website from going to a 404 error page.
The need for real time server monitoring is felt when you realize that you are not getting your mails on time from the website because your servers are down. Therefore it is essential to check if the web host offers powerful servers and round the clock server monitoring.
Search Engine Optimisation
A good website and search engine optimization strategies go hand in hand. It wouldn’t be possible to create a good online presence without implementing the search engine optimisation strategies.
This process helps the websites to secure a higher rank in the search engines by optimizing the website using both the techniques: On-page optimization and Off-page optimization. In light of the large competition on the internet, SEO strategies are extremely essential to dominate the search engines and thereby gain a competitive edge.
Along with all the above mentioned factors, it is necessary to update the website with new data in the form of pictures,videos, animations etc. If your website has been the same since a long time, people might loose their interest.
It is essential to have a blog and a knowledge base that should be updated regularly with latest information. Constant updates on the website will also help the website in determining a great online presence.
Various factors have to be considered for building a brand online; creating an impressive online presence is very essential for starting this process. The above mentioned factors will help any website to create an impressive and long lasting online presence.