While there are improvement tweaks and must-have website features that most online shop owners are aware of, there are some less well-known ways to improve your store that can also…
Category: Marketing
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6 Types of Content Your Website Doesn’t Need
September 11, 2020 / MarketingContent is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking.…
What the New Normal Means for Your Social Media Strategy
August 20, 2020 / MarketingOne of the less visible but most significant impacts of the 2020 pandemic is how it has changed people’s attitudes and values. Temporary as it might be, the crisis has,…
4 Ways to Optimise Content for Google BERT
August 12, 2020 / MarketingWhen you hear of Google BERT, you could be forgiven of thinking it’s the company mascot. Unfortunately, it isn’t and nor is it a more humanoid name for Google Assistant.…
Essential Content Types for Online Sales
July 31, 2020 / MarketingGreat content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google,…