While getting your website noticed is crucial for its success, increasing its visibility can be a challenge, especially for new websites. In this post, we take a look at eight proven methods to help get your website noticed and make it stand out from the crowd
- Search engine optimisation (SEO)
Search engine optimisation (SEO) is crucial to enhancing your website’s visibility online. It helps your site’s pages perform better in search engine results and drives more visitors to your site. SEO is a wide-ranging and ongoing task that includes on-page optimisation (e.g., using the right keywords in the right places), on-site optimisation (e.g., site-speed, mobile friendliness, navigation, site structure and indexability) and off-site optimisation (e.g., getting high-quality backlinks from reputable and relevant websites.) If you need help with SEO or want to spend less time on it, check out our All-Inclusive SEO Tool.
- High-quality content
High-quality, engaging content is key to attracting visitors and increasing your website’s visibility. Write content that fits with your target audience’s interests and preferences, and to increase visibility further, regularly publish blog posts, articles, videos or other content that provide value, solve problems or entertain. Encouraging social sharing, by incorporating social media buttons, can extend your website’s reach to an even wider audience.
- Get on social media
Social media platforms are powerful tools for driving traffic to websites. Create accounts on platforms that are popular with your target audience, for example, Facebook, Instagram, TikTok or Twitter, and actively engage with your viewers. You can use these accounts to share content and take part in relevant conversations.
- Guest blogging
Contributing guest posts to other relevant and authoritative websites can boost your own website’s exposure. Look for opportunities to write guest posts for influential blogs in your industry where you can provide readers with valuable insights and then give them a link back to your website. This is also great for off-page SEO.
- Email marketing
With the highest ROI of any marketing technique, email marketing remains one of the most effective methods to promote your website and nurture relationships with your audience. Build an email list by offering valuable incentives to subscribers, such as exclusive content or discounts, and send regular newsletters, updates and personalised offers. Make sure the content you send by email is not all marketing and that non-marketing content is shareable so that recipients can like or share it on social media and extend its reach.
- Online advertising
It can take a while for your site to start attracting organic traffic from search engines and social media, however, a quicker route to getting visitors, although one with a cost, is online advertising. Pay-per-click (PPC) campaigns, using platforms like Google Ads or Facebook Ads, can provide an instant boost to your website’s visibility. What’s more, they enable you to target specific demographics, interests and behaviours, ensuring your ads reach the right audience.
- Local SEO
If your website targets a local audience, implementing local SEO tactics can be very helpful in improving visibility in your area. Optimise your website for location-based keywords, set up a Google Business Profile and ensure your business name, address and phone number (NAP) are consistent across online directories. You should also encourage customer reviews and ratings, as positive feedback can enhance your visibility in local search results.
- Online directories and review platforms
Listing your website on online directories and review platforms can significantly boost your visibility and credibility. Ensure your business is listed on popular directories such as Google Business Profile, Bing Places for Business and Yell, as well as on relevant directories in your niche. If you are a local business, list your business on local directories and make sure there is a link directly to your website.
Signing up to review platforms, like Trustpilot, for example, allows satisfied customers to leave positive reviews and ratings of your business, all of which can help convince new customers to visit your website and buy your products and services. Today, nearly everyone checks out reviews before purchasing, so this has become increasingly important.
Increasing your website’s visibility is vital if you want your business to grow. By implementing the suggestions mentioned in this article, hopefully, you’ll be able to get your website noticed on search engines, social media platforms, directories, review sites and relevant industry blogs. As a result, you’ll be able to reach a wider audience, attract more of the right visitors and boost your conversion rates and sales.
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