Social media is a valuable medium for businesses. It opens up communication channels with potentially large numbers of users and, unlike straightforward advertising, enables you to interact with your audience in more meaningful ways. As a result, you can build stronger relationships, extend brand awareness and, ultimately, improve sales. Of course, to do this, you will need to grow your social media audience and here, we give some useful tips to help you do this.
- Create a content plan
To grow your social media audience, you need to keep people engaging with the content you publish. One of the key ways to do this is to publish regularly. This way, rather than forgetting about you, users will look forward to seeing your next post in the same way that they’d look forward to a new episode of a favourite TV programme or the next edition of a magazine.
The difficulty for businesses is in making sure you have content ready for regular posting. The way to ensure this is to create an annual content plan. With an annual plan, you can prepare ahead for upcoming company events that you want to post about and make sure that social and seasonal factors are taken into account too. In 2023, for example, you could do posts around the coronation in May and the Women’s World Cup in August, as well as those that focus on things like Valentine’s Day, Mother’s Day, summer holidays, Halloween and Christmas.
A content plan enables you to schedule the right types of posts for the times of the year when your audience will find them most engaging.
- Post great images
Social media is a visual medium and if you want your posts to get noticed and engaged with, it is important to use imagery that catches the attention. You don’t need to spend a fortune on professional photography or graphics, but you will need to post high-quality images that are well-taken. The most important thing, however, is that they stand out from the crowd and make people look. If you want to get your brand name out there, then use subtle or clever ways to get your branding in the image.
- Don’t just post – engage!
When your posts start to get an audience, you’ll start getting comments and mentions. While it can be pleasing to get these, they are also an opportunity to take advantage of. By engaging with those people, you can build those all-important relationships that lead to brand awareness, loyalty and advocacy. It’s not only the people you engage with that will take note either. Your social media responses to commenters can be read by others and if they like what you are saying, the rewards can be even greater.
Of course, social media being what it is, you may get negative comments too. You need to handle these tactfully and in a way that your wider audience will appreciate.
- Share your social media links
While most businesses want to convert social media followers into customers, you should also consider the benefits of doing the opposite – converting existing customers into social media followers. This is a great way of keeping existing customers up-to-date and improves the likelihood that they will come back and buy again. How do you do this? Don’t miss an opportunity to share your social media links with them. Put them on your website, emails and receipts and even use QR code links on your packaging.
- Give stuff away
Even when there isn’t a cost-of-living crisis, people like getting things for free, but in the current economic climate, everyone is looking for a bargain. If you want your social media posts to attract the attention of a wider audience, giving something away can be a powerful magnet. You don’t need to give a lot away either – you can run a prize draw, a three-for-two deal, a 5% discount or simply offer free delivery.
While these things might come with a small cost, the potential returns over the long term could well be worth it.
- Work with influencers
Influencers are social media users that have their own large following and, as the name suggests, can have influence over their audience. If they say they like a particular product, often lots of people will go out and buy it. While grabbing the attention of a major influencer is difficult to do and can be expensive, working with smaller, micro-influencers might be more beneficial. These people focus on particular niches, so it can be easier to find one relative to your brand’s niche. And as they are smaller, they are often less commercially minded, i.e., you might not have to pay them for a mention.
If you want to attract more people to your website, then growing an audience on social media can be one of the most successful ways to do it. Hopefully, the audience-growing tips we’ve provided here will help you attract more social media followers and grow that audience.
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