Internet Marketing

How to Optimise Your Website for the Mobile Sales Boom

How to Optimise Your Website for the Mobile Sales Boom

Last year, more than half of UK online sales took place on smartphones and this figure is predicted to rise to 73% by the end of 2021. This significant shift towards mobile shopping means that eCommerce companies need to put their mobile sites at the forefront of their development if they are going to reap …

Playing to Win – How to Gamify Your Online Marketing

Playing to Win – How to Gamify Your Online Marketing

Gamification is hot news right now. If you haven’t come across it before, it’s the art of adding the elements of a game to your marketing techniques to engage and motivate your customers. It’s a powerful strategy that has helped many companies achieve their goals and which every online business should consider using. In this …

5 Tips to Improve Your Email Marketing Campaigns in 2019

5 Tips to Improve Your Email Marketing Campaigns in 2019

Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …

Why eCommerce Sites Need to Offer Easier Ways to Pay

Why eCommerce Sites Need to Offer Easier Ways to Pay

If you run or intend to set up an eCommerce store, you’ll already know that you’ll need a payment gateway in order to take payments for the items you sell. However, in today’s marketplace, offering just one way to pay might not be enough. Consumer purchasing habits are changing and many people now have a …

5 Top SEO Developments in 2019

5 Top SEO Developments in 2019

As search engines and algorithms advance, so too will the way we conduct SEO. Now that Google and Bing have adopted AI and machine learning, it means they’re not as reliant on keywords to provide their search results. Instead, they are learning to understand their visitors’ intentions and are matching these up to the content …

5 Quick Fixes to Boost Website Sales

5 Quick Fixes to Boost Website Sales

While internet sales have grown from 2.8% to 17.1% of all retail sales over the last 10 years (source: ONS), having an eCommerce site is no guarantee of success. The tremendous increase in the number of online traders and the sophisticated and expensive techniques many of them use to attract new customers means that competition …

5 Social Media Tips for Small Businesses

5 Social Media Tips for Small Businesses

With billions of users across the globe, social media is a marketing opportunity not to be missed. No other medium is going to give you access to so many potential customers for free. It has the potential to make your posts go viral, to take your message across the globe and to target consumers in …

5 Marketing Tips For Home-Based Businesses

5 Marketing Tips For Home-Based Businesses

Setting up a home-based business is an exciting prospect. It gives you the flexibility to work the hours that suit and, for many, it’s a way to earn a living through indulging a passion. However, your business is only going to thrive if you get enough customers and doing that means you’ll need to put …

How To Use Content Marketing To Rank Higher

How To Use Content Marketing To Rank Higher

If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …

5 Website Tweaks To Get More Clients

5 Website Tweaks To Get More Clients

There are lots of businesses that, while providing great services, don’t get many new clients from their website. If this sounds familiar, it’s likely the problem lies not with your business but with your website. In this post, we’ll look at five tweaks you can make to improve your website and make it much more …

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