Visitors are the lifeblood of your online venture; the more you have, the more you are likely to prosper. However, if you want your website to be successful, you can’t just sit back and wait for people to arrive. Instead, you need to do everything you can to get them there. Here, we’ll look at some of the most effective and proven ways of doing that.
- Start an expert blog
If you have started a business in a particular field, it is obvious that you will have expertise in that area. There are others who lack the knowledge and skills you have and will be searching for it online. If you start a specialist blog which provides that information and answers their questions, they will come to your website blog to find it. Of course, inside these articles, you can add links to your products and services and this will lead some visitors to make purchases.
Importantly, the blog will also position you as an expert in your field and this can have an immense impact on your business; developing trust in your brand and allowing others to like or share your expertise on social media.
- Use social media to your benefit
With over half the world’s population using social media, the potential for businesses to reach out to a wider market is enormous. Platforms like Facebook, Instagram and Twitter are ideal for showcasing your products and services and for interacting with users. If done successfully, it is possible to grow an audience of followers that will be faithful to your brand and who will help extend its reach to their friends and followers too.
There is a wide range of social media platforms to promote yourself on and it doesn’t always make sense to work at them all. Choose the ones best aligned to your business. If you are a B2B company, you should consider LinkedIn.
- Write page titles that will get clicked on
While every website owner wants to rank number one on Google, doing so doesn’t guarantee a single visitor. All Google does is present a list of relevant search results; it is up to the user to decide which one to click on. What influences that decision, more than anything else, is the title of the page that Google displays. Following that, it is the meta-description or snippet that appears underneath. Those websites that get the most click-throughs are the ones which put effort into writing titles and meta-descriptions that appeal to the reader.
- Get to grips with SEO
While getting click-throughs is vital, you won’t get many at all if your web page ranks poorly. The vast majority of click-throughs go to those pages which rank on the first page of search results. Searchers rarely go beyond the first or second page when looking for something. The key to ranking higher is to optimise your website, a process known as SEO (search engine optimisation).
SEO has three main strands, on-page, on-site and off-site and these all require different actions on behalf of the webmaster. Some are quite easy to achieve while others are more technical or, in some instances, require you to reach out to other websites.
SEO is also an ongoing process. The criteria search engines use to rank sites can change frequently, so it is always important to keep up to date with best practice. For more help, we have some useful SEO articles here on our blog.
- Make sure your site is mobile-friendly
Mobile web browsing has taken off in a big way with people now spending more time searching on smartphones than on computers. For this reason, you need a website that works as well on a mobile screen as it does on a computer. This doesn’t just include how it looks, it also requires it to load quickly, regardless of how the phone is connected, and to be easily navigated.
The other advantage of having a mobile-friendly website is that search engines will rank you higher. Since the rise in mobile surfing, non-mobile-friendly sites have been downranked.
- Choose the right web hosting package
Your choice of web host and web hosting package can have a significant effect on the numbers of visitors you get. The primary reason for this is that a good host will provide you with the server resources to help your website load faster – and this is an important ranking criterion for search engines. In addition, choosing a reliable host will mean your website is always online. If your hosting suffers downtime regularly or doesn’t give you the bandwidth to cope with lots of visitors, it means that when people find you in search engine results and click on the link, your website might not be online. As a result, you won’t get the visit and potentially, you might lose a sale.
The more visitors you get to your website, the more sales you are likely to make. Hopefully, this post has shown you some of the most vital techniques to help you attract them. Writing expert blogs, reaching out on social media, writing clickable titles, optimising your website, being mobile-friendly and opting for fast, reliable hosting are all proven ways to increase traffic.
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