This article will explain the different sections of the marketgoo dashboard.

Marketgoo Dashboard Overview

1. Score Progress

The Score Progress section displays your website’s overall SEO score and records its progress over time. The overall score is a percentage generated by the marketgoo algorithm that takes into account the various aspects affecting your website’s SEO. The higher the score, the better your site is optimised. You can see the progress made over time in the Score Progress chart.

2. SEO Progress

The SEO Progress section shows the progress you are making in optimising your website. It looks at three important areas of SEO: auditing your site, optimising your pages and making your site more popular.

For each area, you will see a ‘percentage complete’ score and, underneath, a brief summary of the work that you have carried out or which is still needed. To continue with the work, click on the ‘Go’ buttons beneath the summaries.

3. Your Site Traffic

The Your Site Traffic section uses an advanced algorithm to indicate your website’s global rank and to provide an estimate of how many visitors your website is getting.

You can make this data more accurate and get more detailed and relevant advice by linking marketgoo with your Google Analytics account. To do this, simply click the blue Connect Google Analytics Now button and follow instructions. If you haven’t set up a Google Analytics account (it’s free), you can do so here.

4. Search Engine Indexing Status

Search engine indexing is the process that search engines use to find and catalogue web pages and their content. Until it is indexed, a website won’t appear in search results. This section will inform you which of the main search engines have indexed your website already and, if they haven’t, you can submit your site to them through marketgoo to speed the process up.  Remember, it can take several months for new websites to get indexed and even longer before rankings improve.

5. Keywords and Competitor Rankings

If there are specific keywords you want your web pages to rank for, it’s vital that you monitor how well your website ranks in searches that use those keywords. This section displays your site’s rankings for those keywords on Google, Bing and Yahoo. You will see the rankings for the previous 15 days and can even track backwards up to 3 months. This section also lets you compare your website’s keyword ranking with your competitors.

To add or change the keywords you want to track, click the Configure your keywords button.

Audit Your Site  

The Audit Your Site area is sub-divided into different sections which are discussed below.

6. Site Review

The Site Review section analyses your technical SEO to discover issues that might be negatively affecting your site’s ranking. These can include problems with your website’s security, loading times, error pages and broken links, etc., that cause visitors to quit your site and search engines to stop ranking it.

7. On-page Optimisation

The on-page optimisation section analyses your site, looking at on-page criteria that search engines take into account when ranking websites; for example, the number of web pages, how fresh your content is, problems with duplicate content, and whether you have used meta descriptions, etc., correctly. This tool also identifies user experience (UX) issues, e.g., whether the text is easy to read and the layout is spaced out effectively on mobile screens.

8. Mobile

With mobile search now more popular than browsing on computers, search engines want to rank websites that work well on mobile devices. The Mobile section analyses your site for this purpose, showing how quickly your site loads on mobile devices and indicating what you need to do to speed it up. Besides speed, this section also highlights any problems your site has with mobile display and accessibility.

9. On-Page Optimisation Tool

This section can be accessed from anywhere on the marketgoo platform. It shows the total number of pages being optimised and provides a powerful page optimisation tool. Using the keywords that are most important to you, the tool analyses each page and then shows you the best place to put those keywords to help you rank higher. As a result, the content of every page will be optimised for better search engine performance.

Increase your Popularity

10. Backlinks

Backlinks are important because search engines look at how many other websites link to yours to measure the popularity of your site. The more backlinks you have from other high-ranking websites, the better your own chances of ranking higher. This section tells you how many links point to your website and explains how to get more.