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What role does website speed play?

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  • What role does website speed play?

    May I know the importance of website speed.

  • #2
    While speed is a ranking factor, more importantly a slow site causes many issues like high bounce rate, low conversion, etc. All these are then bad ranking signals to Google. Installing a plugin like W3 Cache (assuming you are using WordPress) and using a CDN is a really quick fix.


    Last edited by winkibili; 19-05-22, 02:44 PM.

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    • #3
      Your website should load in under three seconds, or two seconds if it's an eCommerce site.

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      • #4
        The short answer is that page speed does have an impact on SEO. Page speed is a direct ranking component, as Google's Algorithm Speed Update has made clear.

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