Cold Traffic Straight To A Sales Page

[winkibili]

I’m at a point in my career where I’m very confident with SEM... been doing it 11 years now and also have quite a lot of experience with SEO which lends itself to the paid side of things so I’m covered there. Really wanting to figure out how to get FB converting, too. Typically I can get remarketing campaigns to convert great on FB, but when it comes to building out a completely new audience from scratch Speed Test based on interests / demographic I fall on my face.

[Jcacob]

Do you ever send cold traffic straight to a sales page? I've seen a few folks doing it with FB ads. I've tried this in the past but it generally results in about 0 sales. It's only after they're warmed up that they buy.

Your experience?