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Tips to Gear-up your Estore this Festive Season

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  • Tips to Gear-up your Estore this Festive Season

    Hooray! The year long awaited season of Christmas is just around the corner. I’m sure everyone would be eagerly awaiting for this festive season. Many would have already started planning holidays, shortlisting destinations and fun activities to enjoy! That’s great! But what about shopping? It’s the first and foremost thing to start with - for everyone, right from kids to the old ones. We can’t imagine festivals without new apparels, toys and a long list of things. Apart from these things, gifts are most beloved part for all of us. Until recently, we had to start planning for gifts atleast month prior and then go on searching for it in numerous retail outlets. Today, this picture is completely changed – thanks to the internet. It’s eased our efforts to a great extent – today, we can order stuff sitting at home, from office, while commuting etc. As modern humans, all we need to do is simply surf the shopping websites, select gifts and order it – no more running between stores. That’s cool, isn’t it!

    Online shopping is trending day-by-day as it brings the product straight to the doorsteps. Ecommerce business is seen to be continuously growing in the UK inspite of recession. More than 70% of the UK businesses have a website and around 95% of the shoppers prefer to shop online. According to the IMRG-Capgemini eRetail Sales Index for December 2013, the online business in UK had grown by 16% and it is been predicted that it will surpass 17% by the end of 2014.

    As per the statistics of eCommerce business in UK, it will keep on flourishing every year. But this has and will create a tough competition for the businesses, especially during the festive seasons. Is your business one of them? Don’t bother about the competition you may face in the Industry, here are a few tried-and-tested tips for your business to succeed during this festive season.

    Tips To Achieve Success in Ecommerce Business in Festive Season –

    List of Upcoming Holidays – Plan out for the festive holidays coming in next few days, in advance. Choose appropriate days when you can offer free shipping, reward programs, promotional deals, gifts with the products, package price for goods and so on.

    Keep Track of Demands – Observe the products which are sold faster and also keep track of the demands of customers. Upgrade your inventories and refill your stocks so that your website doesn’t run out of products.

    Start with Best Customers – You must be aware about your best customers now. So, target them by offering discounts, gifts and rewards with exclusive promotions. A simple ‘Thanks’ email prior shopping can make a difference to a prospects decision making – offering you an upper-hand in the competition.

    Jump on to Social Media – One of the best marketing strategies is through social media. Promote your products on Twitter and Facebook where people will take a note of your shopping site and share it with their friends/contacts.

    mCommerce, where next gen shoppers exist – Mobile plays a significant role in the eCommerce industry today. There has been a consistent growth in Mobile shoppers year-on-year. So make sure your website has a mobile version OR is compatible with smart devices. This can help you generate high traffic hence a broader exposure to your online store. As consumers use search engines, tailor your ads with such keywords that are frequently used.

    Merchandise it – Highlight your product with descriptions that would grab the attention of the consumer. Ensure that the product deal is clearly categorized. Create a wish list function on your website to find what the shoppers want and then accordingly, fulfill their wishes.

    Be Available – Customer support is very important in online retail business. Be ready to answer the queries of the shoppers. Allocate some resources to attend to live chats.

    Gear up Uploading Pages – Check on whether the pages are loaded quickly so that the consumer can view the products faster. Ensure your website’s availability when there’s a spike in traffic and the resources are about to shrink rapidly. In adverse conditions, it may offer an opportunity for your competitors to take a lead.

    So what are you waiting for, gear up and be prepared to accept orders !

    We hope these tips will help you ramp up your retail business and bring good deal of business to your estore. If you need anything with regards to your eCommerce store, please feel free to get in touch with us via. either options : email us at [email protected], use our Live chat or call us on 0800 862 0890. We are available for you 24/7/365.