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image ads equally effective?

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  • image ads equally effective?

    Text ads have been around for years and most people recognize them immediately as ads. For that reason, maybe they don't have the advantage over image ads they once had. Another bonus with image ads is that they can give your page a lift. What's the verdict on image ads? Are they as good for inspiring clicks?

  • #2
    Image ads are generally considered more attractive to people than text ads. Especially animated images or flash banners, but static images as well. However, they have the disadvantage of making the site load slower. Also, depending on their size and number, image ads may even make some browsers crash once in a while.

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    • #3
      I've wondered about this as well since I will be using music images extensively on my site although not ads. The type of image as determined by the website code might offer some solutions.

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      • #4
        In my opinion, the image ads are better than the text ads because unlike traditional online graphical ads, it is possible to match the image ads to to the page content and this targeting makes image ads more attractive and appropriate to anyone browsing the site. Thereby image ads offer you another way to increase your business exposure and reach new prospects.

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        • #5
          A person's eye is drawn to images. In fact, I have read that text ads' effectiveness increased when they were placed next to a graphic of some kind. In my opinion, image ads are not only equally effective, but often more effective than text ads.

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          • #6
            Image ads are more effective than text ads, in my opinion. However, that depends on the design and the type of ad. Flash animation ads require more computer memory and may represent a problem for some visitors to your site.

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            • #7
              Right, Image ads are more impressive and have greater impact over text ads.
              Try to maintain consistency with respect to webpage background and color scheme for better results.
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              • #8
                Image ads can clash in terms of color contrast with the rest of your website. The one advantage to text ads, with Adsense if not others, is that you can specify all of the colors used in the ads.

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