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Google Adwords: Cheap Traffic?

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  • Google Adwords: Cheap Traffic?

    PPC has been known to be a lucrative method to generating traffic and making a profit online. However, Google Adwords has also cost a lot; in terms of money and loss, to many marketers who either lack the skill in PPC or the money necessary to invest.
    Google Adwords would typically want advertisers to spend every dime on them, but by going this route you won’t generate much profit and will probably end up in more loss than gain. The reality is that there is a better way to get Google Adwords traffic.

    #1- NICHES
    The idea of saturation is essential to picking out the right market, and typically if a market is saturated the chances for profit and success are slim. By going into smaller niche markets that aren’t saturated with competition the chances for success are much greater. A mathematical example could be that if an advertiser aims for a smaller niche with dramatically less competition the clicks could easily fall into the range of 300-500 for under $0.10 a click. The reason for this again is that not a lot of people are going into these markets and so its easier to get the cheaper traffic and the tons of money.

    #2 CONTENT NETWORK
    The Content Network is an underrated traffic stream. The reason is that most people don’t know about it, and so its smarter to focus upon the Content Network when it comes to getting traffic from Adwords. However, the Content Network is not a magic stick and there have been many bad experiences by people who have gotten thousands of bad visitors from it and have never made a profit. The reality about the Content Network is that an advertiser should have the right approach, and with this approach the generation of profit and good cheap traffic is far beyond possible.

    Overall, the Content Network is a better source for traffic because most advertisers are scared to advertise on it and so there’s a lot less competition. Another thing is that the quality of traffic is a lot better.

    So, the possibility for cheap AND quality traffic from Adwords is there, it just takes changing your methodology and working smarter.
    Last edited by nicolasb86; 18-09-10, 01:38 AM.

  • #2
    Yes i too agree with the fact that there are no other ways where you can get a targeted traffic,in a way the website need to grow . The most crucial thing you have to take care while you are implementing the adds , "keywords" are the big deal you have to work on to manage you budget you are going to spend.

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    • #3
      Many webmaster who don't want to spend time or have free time to work on SEO part for their website usually go with such PPC serice. Google Adwords is one such popular service which is widely used amoong webmaster. You need to study your market and accordingly decide keywords and budget for your advert campaign...
      Start with low and see how it works for you !!!

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      • #4
        It purely depend upon the keywords ant the campaign they are going to work with as there are many myths with the google adword as well. I think going with long trail keywords will help to improve traffic to the website which is less costly as well.

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        • #5
          Organic FIRST, then you can move to the keyword research you've done and apply those top performaing terms to your paid search marketing efforts. It's that simple, many user do it the other way around and waste a lot of money, but to answer your question in simple terms, NO. Adwords generates massive returns for businesses when managed correctly. Unfortunately, it's not very easy to get going unless you know exactly what you are doing

          Not knowing what product or service you're selling it's difficult to give you specific instructions, but here's some general guidelines...
          1. check for both cost and volume Keyword research
          2. Check Click-thru_rates - if they're less than 2%, you need to find more specific keyword phrases or modify them to be exact or phrase match.
          3. Check landing page(s): Are your sales-pagee friendly enough ?
          4. Check the ad schedule - you might benefit by limiting your ad display to specific days and times.
          5. Consider using a capcha code to ensure that inquiries are from live people if you are If you're getting a lot of spam data from your online forms
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          • #6
            Originally posted by petterm View Post
            Yes i too agree with the fact that there are no other ways where you can get a targeted traffic,in a way the website need to grow . The most crucial thing you have to take care while you are implementing the adds , "keywords" are the big deal you have to work on to manage you budget you are going to spend.
            I agree to with you dude "Keywords" are the main thing for gaining traffic against any kind of site.
            cheap shopping

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            • #7
              don't forget to optimize your accounts for biggest ROI!

              Angela

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