With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we\u2019d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here\u2019s what we discovered.<\/p>\r\n\r\n\r\n\r\n
This, in turn, has led email to drive customer retention, with 80% of businesses now using it as the primary channel on which to focus customer retention campaigns. Importantly, sending email that engages customers is key to retaining millennial and Gen Z customers. Three-quarters of these users are likely to maintain brand engagement when they receive emails that have content they consider having value. This includes emails that arrive at the right time and which allow consumers to make bookings, watch videos, vote in polls or follow their favourite brands on social media.<\/p>\r\n<\/li>\r\n\r\n\r\n\r\n
Such mobile-friendliness provides the customer experience the modern user expects from the brands they follow and makes purchasing on the go easy to do. Optimising emails for use on smartphone screens is the way to make them more effective.<\/p>\r\n<\/li>\r\n\r\n\r\n\r\n
Research shows that in 2022, email marketing still plays a crucial role in helping drive business. It is the most cost-effective marketing solution in terms of customer acquisition and ROI; it both attracts new customers and helps retain existing ones; it is primed to work well on mobile devices which consumers increasingly use to access the internet; and, importantly, it can be incorporated into the advanced digital systems that provide the personalisation which the modern consumer expects from brands who deliver enhanced customer experiences.<\/p>\r\n\r\n\r\n\r\n
When email marketing is engaging, has genuine value for customers and sends them to website pages that are optimised and personalised for them, the benefits are even greater.<\/p>\r\n\r\n\r\n\r\n
For information about our web hosting services, including email hosting, visit our homepage<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":" With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we\u2019d take a fresh look at the benefits of email marketing for driving business to…<\/p>\n