There is very little business activity that doesn\u2019t leave a carbon footprint and this is true of running a website. With governments demanding net-zero emissions and consumers increasingly in search of eco-friendly brands, website owners are under growing pressure to make their sites more sustainable. In this post, we\u2019ll look at the benefits of becoming greener and explain some of the ways you can achieve this with your website.<\/p>\r\n
Maintaining a 24\/7 online presence means your website is using energy all day every day. Power is needed to keep the web server running so your files are available and every time someone visits or interacts with your site, more power will be needed to carry out those requests. You\u2019ll also be using energy if your site gathers analytical data, even if it\u2019s via a third-party, like Google Analytics. There are also those automated emails, performance monitoring tools, backups, updates and so forth.\u00a0<\/p>\r\n
At the same time, everyone who visits your site will use energy on their devices, even if it’s just the increased frequency with which they need to charge their batteries. And then there\u2019s the energy needed to power the network over which they connect, whether it\u2019s by broadband and wi-fi router or via phone network.\u00a0 Of course, the bigger the website, the more visitors you have and the wider range of tools and applications you run, the more impact your hosting will have.\u00a0 \u00a0<\/p>\r\n
According to research from Lancaster University, the combined carbon footprint of the internet, connected devices and the systems that support them represent 3.7% of global carbon emissions; equal to that of the airline industry. It\u2019s also a figure which, by 2025, is set to double.<\/p>\r\n
Any reduction in a website\u2019s carbon footprint is good news as it helps to slow down the environmental damage that humans are doing to the planet. That, really, should be reason enough to make a website greener.<\/p>\r\n
However, according to recent research, there are business advantages to becoming sustainable. Most consumers today would prefer to shop with an eco-friendly brand. Indeed, almost 9 out of 10 US consumers hold more positive views of companies that support environmental issues. What\u2019s more, 7 out of 10 millennials said they\u2019d purchased products because they had a positive environmental impact. Going green, it seems, also helps attract and retain new customers. \u00a0<\/p>\r\n
Here are some of the main ways you can reduce the environmental impact of your website.<\/p>\r\n
If individual websites make increased efforts to become greener, the benefits to the environment will be significant. For those that do, there\u2019s also the advantage of becoming more attractive to the sustainable consumer.<\/p>\r\n\r\n\r\n\r\n
For energy-efficient, SSD-powered hosting, visit our homepage<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":" There is very little business activity that doesn\u2019t leave a carbon footprint and this is true of running a website. With governments demanding net-zero emissions and consumers increasingly in search…<\/p>\n