{"id":11632,"date":"2023-12-14T08:34:00","date_gmt":"2023-12-14T08:34:00","guid":{"rendered":"http:\/\/www.webhosting.uk.com\/blog\/?p=11632"},"modified":"2025-10-24T08:59:16","modified_gmt":"2025-10-24T08:59:16","slug":"6-ways-to-prime-your-website-for-christmas","status":"publish","type":"post","link":"https:\/\/www.webhosting.uk.com\/blog\/6-ways-to-prime-your-website-for-christmas\/","title":{"rendered":"6 Ways To Prime Your Website For Christmas"},"content":{"rendered":"\r\n

Christmas is just around the corner and for many websites it is time to get ready for the busiest shopping season of the year. To help, we\u2019ve put together six ideas that will ensure you have everything in place to make the most of this important part of the retail calendar.<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Hark back to last Christmas
    <\/strong>We can all learn lessons from the past and one way to be more successful this year is to look at what ideas worked well last Christmas. Look over last year\u2019s data and find out which products sold the best; which marketing techniques had the most impact; and which content was the most visited. You can then update these and use them again, knowing that they\u2019ve been tried and tested. Remember to look at what didn\u2019t work, too, that way you can avoid repeating any mistakes.<\/li>\r\n
  2. Get your Christmas sections online now
    <\/strong>People are already shopping for Christmas, so the sooner you act, the quicker you can start benefitting. Ideally, you should start by creating your Christmas landing pages. These should link to the seasonal products you\u2019re selling and to any special promotions you are running. Make sure they have a festive look and feel that customers will find attractive.\r\n

    Remember to check that this section is working fine, i.e. that the pages load quickly, display properly on all devices, that all links are working, and that there is seamless navigation between your Christmas section and the rest of the site.<\/p>\r\n<\/li>\r\n

  3. Offer gift cards
    <\/strong>Gift cards have become highly popular Christmas presents as they give the recipient the freedom to purchase the item of their choice, even if they need to pay a little extra themselves. From a website\u2019s perspective, they are cheap to purchase and post and easy to implement. Perhaps more importantly, they make Christmas shopping incredibly simple for the card\u2019s purchaser, removing the need to search endlessly for the right gift \u2013 all they have to decide on is the card\u2019s value. This makes it an appealing present and one which is likely to be a popular seller.\r\n

    Gift cards are also ideal for non-retail companies, such as beauty salons, hairdressers, and restaurants. You can\u2019t wrap a haircut or a meal, but you can wrap a gift card that pays for them.<\/p>\r\n<\/li>\r\n

  4. Give your customers good deals
    <\/strong>Christmas is expensive, so anything you can do to offer a great deal is going to be attractive to your customers. There are many options you can choose from, including discounts, BOGOF offers, multi-buy reductions, free gifts, free wrapping, and free delivery.\r\n

    Sometimes, you can increase overall sales by offering special discounts on highly popular products.\u00a0 These tend to attract higher volumes of visitors, some of whom will purchase other goods besides the ones being discounted.<\/p>\r\n<\/li>\r\n

  5. Make a feature of your delivery options
    <\/strong>At Christmas, it’s always important to remember that you\u2019re in competition with Amazon, eBay, and many other major companies that offer some products with free shipping. Free shipping is a big attraction because you know exactly what you\u2019re paying while you\u2019re still on the product page. When customers don\u2019t see the cost of delivery until the checkout, the hike in price can come as a shock and lead to abandonment. Even if you have to charge for delivery, make sure your customers know about the cost (or cost options) right from the outset.\r\n

    At the same time, you also need to make it clear what the last day for orders is if people want their goods to arrive in time for Christmas. If you don\u2019t, and presents arrive after the big day, you\u2019ll have lots of unhappy customers leaving poor reviews and sending their goods back. You may also break a few children\u2019s hearts.<\/p>\r\n<\/li>\r\n

  6. Spice up your website with Christmas themed content
    <\/strong>Bricks-and-mortar stores go to great lengths to create the right ambience for Christmas as it gets people in the mood for buying. Online stores can do this by adding lots of Christmas content. These can include ideas for great gifts, the most popular Christmas products, seasonally themed images, and tips that relate to your products (e.g. 10 ways to decorate your house for Christmas or 10 best outfits for a Christmas party).\r\n

    Competitions are useful too, helping to keep customers engaged and perhaps even getting them to sign up for emails. A good example is offering a prize for the best caption to a funny Christmas image or asking customers how many hidden elves there are in your Christmas section.<\/p>\r\n<\/li>\r\n<\/ol>\r\n

    Conclusion<\/strong><\/h2>\r\n

    The revenue generated in the lead-up to Christmas is often critical to the survival of many retail businesses. Hopefully, the ideas provided here will help your site attract more customers and drive more of those much-needed conversions.<\/p>\r\n

    If you are looking for fast, secure, and reliable hosting for your website, visit our homepage<\/a> to see our range of hosting solutions.<\/p>","protected":false},"excerpt":{"rendered":"

    Christmas is just around the corner and for many websites it is time to get ready for the busiest shopping season of the year. To help, we\u2019ve put together six…<\/p>\n

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