{"id":11182,"date":"2018-08-22T10:35:00","date_gmt":"2018-08-22T10:35:00","guid":{"rendered":"http:\/\/www.webhosting.uk.com\/blog\/?p=11182"},"modified":"2025-10-24T12:01:25","modified_gmt":"2025-10-24T12:01:25","slug":"6-key-web-pages-and-what-to-put-on-them","status":"publish","type":"post","link":"https:\/\/www.webhosting.uk.com\/blog\/6-key-web-pages-and-what-to-put-on-them\/","title":{"rendered":"6 Key Web Pages and What To Put On Them"},"content":{"rendered":"

Although every business needs to have a unique website, there are certain expectations that they have to conform to, to meet the needs of their visitors and customers. An important part of this is having a standard set of web pages and ensuring that the content on these pages is what most searchers would expect to find.<\/p>\r\n

Here, we\u2019ll look at the 6 key pages business websites need and show you what information each one needs to provide.<\/p>\r\n

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  1. The Homepage
    <\/strong>If you think of your website as a kind of virtual premises, then your homepage is the entrance lobby or reception. As soon as visitors land on the homepage, your branding should make it immediately obvious that they have arrived at the right place.

    Like all lobbies, first impressions have an impact, so it is important that everything is laid out and presented in a way that reflects the professionalism of your brand and depicts the identity you want to project. This includes not only the look and style of the page but also the value proposition which should be a feature of the content. With these in place, visitors will feel welcome and be encouraged to move forward into the website.

    Of course, no-one hangs around in the lobby for long. Its main purpose is to provide information about what else is on offer and how to find it \u2013 and this is exactly what a homepage should do. So, if you have different service pages or product categories you want visitors to go and look at, make sure they are mentioned here and that they are linked to. It\u2019s also a great place to promote featured products or services. As the navigational hub of the website, ensure the search bars and menus are easy to find.

    If you are a registered company you need to show your registered name, trading name, address and registration number on the website. Most businesses include these in the footer, so it appears on every page, including the homepage. You could also put your VAT number here too.<\/li>\r\n
  2. The \u2018About Us\u2019 page<\/strong>
    Some businesses don\u2019t see the need for an \u2018About Us\u2019 page, however, it is one of the most important branding elements on the website and can have a significant impact on readers. Essentially, \u2018About Us\u2019 pages are where the company publishes its modus operandi. As such is should state the company\u2019s values and goals: \u2018This is who we are, this is what we believe and this is what we want to achieve.\u2019

    What makes this page a game changer is that your brand story enables you to connect with those who share your values and support your ambitions. If you can make this connection, they too will like who you are and will become loyal customers. They will buy your t-shirts because you won\u2019t use sweatshop labour, they will drink your coffee because you pay producers a fair price and they will use your bath products because they are organic.<\/li>\r\n
  3. The Contact Page<\/strong>
    From a trust perspective, there is always something suspicious about a website that doesn\u2019t provide a contact page. Who would want to buy products or services from a company that makes it difficult for customers to get in touch? It gives the impression that if problems arise after the sale, they wouldn\u2019t want to know.

    Even if you have contact details at various locations around your website, having a contact page creates a central place to find all the contact information and, as a page, it can be searched for and linked to.
    The content you should put on your contact page is actually quite minimal. You need:\r\n