{"id":10691,"date":"2017-09-13T12:37:00","date_gmt":"2017-09-13T12:37:00","guid":{"rendered":"http:\/\/www.webhosting.uk.com\/blog\/?p=10691"},"modified":"2025-10-24T12:18:32","modified_gmt":"2025-10-24T12:18:32","slug":"how-to-use-email-marketing-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.webhosting.uk.com\/blog\/how-to-use-email-marketing-to-boost-sales\/","title":{"rendered":"How to Use Email Marketing to Boost Sales"},"content":{"rendered":"\r\n

80% of content marketers and 56% of all businesses use email marketing. With an average ROI of \u00a338 for every \u00a31 spent, a staggering 3800%<\/a><\/span>, it\u2019s no surprise that it\u2019s so popular. It\u2019s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct mail. If you\u2019ve not used email marketing before, then it might be time to give it some consideration. In this post, we\u2019ll take a closer look at what\u2019s involved.<\/p>\r\n\r\n\r\n\r\n

Growing an email list<\/h2>\r\n\r\n\r\n\r\n

The first step in successful email marketing is to get people to subscribe to your emails. Without an email list, you have no-one to market to. Growing an email list, however, is easier said than done. To get users to sign up, you need to offer them something worth signing up for. You can offer a range of temptations in order to do this: newsletters with helpful content, discounts and vouchers, access to premium content, downloadable e-books, free samples, etc. All of these things are well-established techniques for enticing visitors to sign up.<\/p>\r\n\r\n\r\n\r\n

Part of the process of getting customers to sign up is to make your offer easily seen. A small subscribe box in your footer or sidebar is not the most effective technique for doing this, which is why many websites use pop-ups.<\/p>\r\n\r\n\r\n

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\"email-marketing-tips\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

These highly visual subscribe boxes are impossible for visitors to ignore and are much more successful at getting them to subscribe, especially if they are well written, have a tempting offer and appear at the right time, i.e., when the visitor reaches the bottom of the page or is about to leave the site. If you do use a pop-up, make sure that it is responsive. Large pop-ups on smartphone screens can be a challenge for visitors to close and often result in them leaving the site.<\/p>\r\n\r\n\r\n\r\n

Newsletter and email software<\/strong><\/h2>\r\n\r\n\r\n\r\n

The one thing you will need to run an email marketing campaign is the necessary software. This can be obtained in two ways: you can install a newsletter add-on, such as the WordPress plugin, Mail-Poet<\/a><\/span>, or you can use the services of a third-party provider such as MailChimp<\/a><\/span>.<\/p>\r\n\r\n\r\n\r\n

Newsletter software enables you to create automated and triggered email and newsletter campaigns. They collect subscribers, manage subscriber lists, enable you to create stunning looking emails and newsletters, automate delivery, take care of cancelled subscriptions and generate detailed analytics. In essence, they provide everything you need to manage a successful email marketing campaign.<\/p>\r\n\r\n\r\n\r\n

One of the best functions of good newsletter software is the ability to create trigger emails. These are automated emails sent in response to a visitor action or a change in their behaviour or profile. They are some of the highest converting emails because they send information which is highly relevant, personalised and aptly timed.<\/p>\r\n\r\n\r\n\r\n

Examples of trigger emails include:<\/strong><\/h2>\r\n\r\n\r\n\r\n