There are many activities that use the confidential data on the Internet, reason that makes companies and individuals need SSL certificates to secure their transactions, and any other communication through the website. The Secure Socket Layer (SSL) is a protocol which ensures that the information is encrypted before being forwarded to another server so that it cannot be captured by third parties. They allow the detection of information that is sent by browsers that communicate, identifying those issued by third parties.
If the browser is not reliable, the person will not have access. This is one of the main advantages of SSL certificates. It was always very difficult for website owners to control the interference of third parties, which led to identity theft, hacking accounts and the use of third-party accounts for illicit activities without the owner’s consent.
For this reason, SSL certificates increases customer confidence that there is security in the submission of personal information in online transactions. This is especially beneficial for e-commerce sites because customers need to include the details of credit card among other confidential information so that they complete their payments. So it’s more than sensible to show them that your site is trustworthy.
No SSL certificates, it is possible that customers abandon their shopping carts, causing them to competitors sites that have the protocol. SSL certificates legitimize your site, as they are issued by a certificate authority. Customers seem to be increasingly wary of sites that do not contain this certificate, as there may be lapses if security problems arise.
In essence, the SSL certificates give companies a competitive advantage, as they will be differentiated from competitors who do not. This can translate into more visitors and more sales. SSL certificates are important for any website that deals with online sales, it cannot be said that no one will attempt to circumvent the security of your pages, but may help in preventing.