Have you created an online platform for your business? If not, then I insist that you create it without further delay. According to retail research, sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain are expected to grow from £132.05 bn [€156.28 bn] in 2014 to £156.67 bn [(€185.39 bn] in 2015 (+18.4%), reaching £185.44 bn (€219.44 bn) in 2016.
In 2015, the overall online sales are expected to grow by 18.4% (same as 2014). To be honest, having an online presence is no longer an option, it rather has become the core need of today’s business needs. A prospect searching for any product online, does look for a website with a view to learn about your business and evaluate the possibilities of his requirements being fulfilled. The aesthetics of a website does play a key role to attract prospects but the content, rather informative content is something which one cannot. Content plays a key role in helping the customer to understand your products and services in a sophisticated manner.
There are various simple free content management system platforms available to publish and manage the content. Do you know, these platforms are even used to design and develop a website? Yes, it makes the life of designers and developers easy. CMS platforms focus on what is the cornerstone in any online marketing campaign – the website as well as the content featured on it. The content is essential for SEO purposes – it becomes easier for the Google spiders to crawl your site which isn’t possible through images, videos, audio files and so on.
CMS platforms allow you to add content easily and quickly. In addition, they also help to format text in your style as well as to create titles and insert links similar to that in Microsoft Word. In short, it gives you the power and freedom to make changes the way you want it to be. Web designers and developers are no longer required to write complex codes from scratch. Rather, with an appropriate CMS platform, one needs to only edit the existing appropriate files in the system. This helps saving a great deal of time, yet achieve the same, or rather better results.
Here is a list of CMS’s that no web designer and developer can resist:
How can we miss, WordPress is un-doubtedly one of the MOST popular and widely used CMS platforms globally with a global download count of more than 46 million. Since, it is an open source software, you do not need to worry about how to install WordPress, it is done free of cost. One of the reasons for it being so popular, is because large community of developers creates themes and plugins for the CMS since its release – which accounts over 34,000+. These themes and plugins have provided an unmatched flexibility to websites. Available as a free PHP platform, WordPress offers thousands of free as well as paid versions of themes and plugins that makes it easy to create almost any kind of website.
Second in the list, Drupal is also one of the favorite CMS platforms for designers and developers. It is the most customizable in comparison to WordPress and Joomla! It is also considered as one of the big three CMS’s, and one that best suits the requirements of large organization websites that have numerous pages. Generally, the Drupal’s default download comes with the core of CMS but the availability of around 25,000 odd add-on modules contributed by developers, makes it equally powerful to WordPress. Though web developers are expert in programming and web development, Drupal is an amazing CMS for everyone.
With a relatively limited choice of add-ons, which is around 7600, it makes you more reliant on developers, if you want extra capabilities that are not present in the core software. Joomla enables both, building websites as well as online applications, making it an ideal platform for web development. Since it simplifies the complexity of tasks and manages to ease every aspect of web development, it is a preferred choice of developers for large community sites. If you want to install Joomla on hosting site/account, it can be done easily in two ways – Softaculous and manually.
Developed by EllisLab, Express Engine is an interesting hybrid of commercial and open-source software. Its core base code is built using CodeIgniter, ExpressionEngine’s own open-source PHP framework. One of the commercial aspects of this CMS platform is that, there is a committed group of developers and technical support team that focuses solely on ExpressionEngine. Though there are only 22 add-on modules and over 100 plugins, some of them are most likely to be used and include discussion forum, wiki, mailing list, member manager, statistics, e-commerce and more. ExpressionEngine mainly focuses on security with no major security breaches ever and with no restrictions on how a site can be designed.
One of the excellent website builders, Squarespace offers easy-to-use tools for website design and content management. Its comprehensive set of features include blogs, e-commerce, search engine optimization and traffic analysis. Importing content is possible from WordPress, Blogger, Posterous or Tumbler but export is limited to WordPress. There are numerous built-in templates to choose from and then customize the site using control panels. For greater control on their websites, designers can use the new developer platform, which is currently in public beta that uses a template system.
An easy-to-use online service, LightCMS offers website-design and content management tools. There are two options for creating website design – to start with a built-in template and use the online Design Editor to modify site navigation, appearance and other settings. Other option is to create your own templates. One can create blogs, galleries, forms and online stores with the LightCMS. There are built-in tools available for user-management, traffic analysis and search engine optimization.
Global Statistics for CMS –
According to Quantcast Market Survey, WordPress contributes to around 4.9% of entire websites which is the highest in the list of CMS platforms. Joomla stands second with 1% while Drupal contributes to 0.3% of total websites. ExpressionEngine is used by 0.6% websites as CMS which contributes to 0.2% of total websites while Squarespace contribution is similar to ExpressionEngine. LightCMS contributes the minimum share of less than 0.1% of total websites.
Ultimately, if you are planning to have a modern and professional site that offers flexibility and better user experience, a web content management system is a better way to develop. Each of these CMSs mentioned above have their own strengths and weaknesses but you will be able to find the one that best suits your needs. But if have any queries you can surely consult here as we offer 24/7 support to our clients.