marketing

Essential Content Types for Online Sales

Essential Content Types for Online Sales

Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …

Improve Online ROI by Tracking These Marketing Metrics

Improve Online ROI by Tracking These Marketing Metrics

The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …

Is Google AdWords an Effective form of Advertising?

Is Google AdWords an Effective form of Advertising?

Google AdWords is used by millions of businesses, but does it work for every business? The simple answer is no. In some cases, this can be because your competitors are able to offer a high pay-click rate to Google, perhaps depending on the products they are selling, the kind of search terms they’re listed on …

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