email marketing

6 Reasons Email Marketing Is Still Relevant in 2022

6 Reasons Email Marketing Is Still Relevant in 2022

With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered. 1. …

6 Ways to Make Your Email Marketing More Effective

6 Ways to Make Your Email Marketing More Effective

Email marketing is used by the vast majority of companies and for good reason, it has the highest ROI of any marketing technique and it uses a communication channel that virtually everyone has access to and finds easy to use. That said, some companies use email more successfully than others. Understanding how these successful companies …

5 Tips to Improve Your Email Marketing Campaigns in 2019

5 Tips to Improve Your Email Marketing Campaigns in 2019

Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …

10 Essential Design and Development Features for Today’s Websites

10 Essential Design and Development Features for Today’s Websites

To be successful online, it’s no longer good enough just to have a web presence. Competition between companies means that the bar has been raised when it comes to website design. Today’s leading sites do more than simply look good, they are functional, optimised and interactive places that engage readers from the get-go. If you …

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