In the online world, search engine optimization is a very important part of any website. If you can get a steady flow of traffic from the search engines then you will have an excellent foundation to grow your website on.
Here are some important factors to consider when optimizing your site.
The first thing you should do is keyword research. You should realize that there are certain keywords and phrases that you simply will not be able to compete for as they are dominated by authority sites. When doing your research you should consider how many times a phrase is searched for a month, how many sites you will be competing with and how well optimized those sites are.
When you have decided what phrase you are optimizing for, one of the most important factors is the keyword density of your web page. Ideally you should be aiming for around 5 – 8% density. You should also try to place the keywords in the most natural places. Instead of having them all in the first paragraph it would be better to scatter them throughout the page as naturally as possible. Try to have your key phrase once at the start of your page and once at the end of your page.
The most important part of your search engine optimization is the back links to your site. The search engines treat a link to your site as a “vote” for it. However, this does simply mean that the more you have the better. First of all you should try to have sites that are relevant to yours linking to you. If your site is about dog training then find other sites about dog training that might be interested in exchanging links with you. When you are exchanging links with other sites you should be using keyword anchor text for your link. Let’s say the phrase you wish to rank well in the search engines for is “dog training tips” then those are the words you would use for the link to your site. This can be done easily with html.
When starting a back link campaign you should also try to make it as natural as possible. If you have no links to your site one day and three hundred the next then the search engines will be suspicious of your activities, but if you gain around 5 – 10 links a day on a consistent basis then it will seem much more natural to them there resulting in a higher ranking.