With companies like Apple and Blackberry capturing the market with their fully equipped mobile handsets, people are gradually switching to mobile internet. It is fast, convenient and easy to use. Mobile web marketing is expected to increase exponentially as more and more users have started using high-end mobiles that enable them to access websites on-the-go. More than half a billion people across the world access the internet on their mobile phones. With an increase in the popularity of the mobile devices, over traditional PC’s, the number of people using mobile internet is expected to increase dramatically. This is the main reason why most of the companies would like to come up with a mobile website so that it is more convenient to reach out to the people. The minute you start setting up a mobile website, you will realize that establishing a mobile website is much more taxing to create in comparison to a conventional web portal. This is mainly because of the newer technologies involved, the diversity seen across mobile handsets.
The mobile website creation fundamentals given below will help you to develop an edge over the competition with a successful mobile web portal.
Layout of the mobile web portal matters given the reduced screen size of mobile devices. The navigation of the website will be vertical rather than the conventional horizontal type in the usual web pages. This goes on to say that you would be more successful using a single column layout instead of a multi-column spread.
A regular website is created to convey every bit of information to the user and the website can be made more attractive in order to hold user interest whereas mobile websites are designed to be accessed on-the-go. This means that a mobile website is expected to provide only the exact information in accordance with the need of the user from your website and probably a little more information can be given. There is very less emphasis on the glamorous facade and more on functional design.
Hypertext is almost non-existent on mobile websites. This is because links are too small and the users cant (can’t) always comfortably click on them in a mobile interface. The fact is a URL does not look very good when enlarged. Instead you can use large buttons and tabs to accomplish the hypertext functions on a mobile web page.
Flash vs HTML 5
Animated intros can give a better impression of your website, but the other side of it is that the loading time is drastically increased, especially on older phones. Also, according to the statistics almost 45% of mobile browsing happens on the Apple products and they do not support Flash. Consider doing away with Flash altogether and using HTML 5 as your primary tool for creating any type of website graphics.
Mobile Web Marketing
Location web marketing offers a number of strategies to help you increase sales directly, capitalize on that. Location tracking is one of them. Most of the mobiles come with a feature of ‘auto-detect’ and with this feature the location of the user can be detected, this enables you to send out location-specific offers, opportunities and search results. The efficiency of location web marketing can be increased if users have already indicated their preferences, allowing you to provide with customized results.
Social media provides with an excellent mobile marketing platform with a wide range of people accessing a social network via a mobile device. As most of the social media websites already have well-designed mobile portals, the emphasis needs to be on the content of your page. Contests, submission forums and other interactive strategies work exceptionally well on a mobile platform as a result of the versatility of the device.
Basic Mobile Functionality
The basic function of any mobile device is – phone calls. Make sure to integrate your mobile website with calling and text messaging by placing your toll-free international phone number on the mobile website. This makes it convenient for the users to call up for placing an order for a product or engage a service at the press of a button without having to manually dial the number. This is a very efficient strategy as if anyone wants to buy the product; all he/she has to do is a phone call.
Setting up useful mobile applications relating to your product or service is a great way to enhance your brand image and drive traffic to your site. For instance if you have an eCommerce website, try creating a mobile application where the users can browse the products. So all they have to do is download the application, browse the new and existing products and order for them. Make sure that this application has an easy and user friendly interface for the convenience of the users.
Cross-compatibility is one of the biggest hurdles in mobile marketing. Smart phones come in a vast array, therefore models and screen sizes change dramatically. This can spell disaster for you website when it is only optimized towards a particular resolution. This problem can be bypassed by using percentages instead of pixels for determining the size of various layout elements in HTML. This will give you a flexible layout that can readily adapt to multiple browsers and screen sizes.
Along with all the factors mentioned above, website hosting is also a very important aspect of creating a mobile portal. Preferably you can opt for a shared hosting plan and then upgrade it according to your hosting requirements. With the fundamentals mentioned above, it is possible to setup a lucrative marketing portal that will help in establishing a brand and increasing your sales. However, keep in mind that the mobile marketing is still in its infancy. With the advent of newer technologies and increased usage, your strategies will have to be versatile to adapt to the changes.