In a well thought business environment, every connection is like an opportunity. In business terminology we call it leads, and that’s something that helps keep a business rolling. With every new contact established, a business gets a new opportunity to serve to the requirements.
With the increasing advancements in technology platforms and systems, businesses of this era have an opportunity to target their efforts better. And having a well targeted approach also adds to the level of satisfying customers.
This year including the following methods to your business development can help you attract more leads and seek better opportunities.
The Human Contact
Digital marketing has undoubtedly become an integral part of business development. Though, many businesses seemed to set aside the traditional offline methods, i.e. trade shows, events, conferences, etc. But, according to a survey carried out by the Software and Information Industry Association (SIIA)
– 43 percent of respondents said they plan to increase spending on conferences and trade shows
– 35 percent of respondents identified events, trade shows and webinars as their top lead generators out of which 42 percent believed events, trade shows and webinars deliver the highest quality leads.
From the survey, we can say that face-to-face contact could still be one of the most powerful weapons in a business’s arsenal for establishing a connection with prospects. So, if you are a business who’ve stopped investing time and resources over offline activities, this year you should consider including it in your strategy.
Having a Grand Web Site
One would hardly deny the fact of having a grand website. It’s undoubtedly a gateway to connect with online users. Creating a professional website that engages users is todays need for any business to attract leads. An attractive, engaging, information rich website is essential to not only sustain, but flourish in todays world.
Check every corner of your website, re-evaluate if the needs of your customers are fulfilled. See if contact options are distinctly displayed across the site.
Defacto emails are still considered to be the most powerful modes of communication (corporate & personal). Hence overlooking this form of lead generation might miss some prospective leads. Email is supposed to be a mode of direct communication with customers, which can help you ensure full focus of your prospect. Hence including this mode of leads generation can be an effective way to rolling your business up the hill.
‘Branding’ though a broad term – businesses must go back and check from time-to-time about the brand value from a consumer’s perspective. From time-to-time businesses need to communicate their brand value via. various means. In the digital space, press releases, white papers, case studies, wikis are something that helps deliver the brand to the prospects.
Having a rich database of these materials can help a business establish trust in the eyes of the prospects while it can boost the confidence of existing customers in you.
Having a business blog is a different, but successful way of communicating with customers. A well edited blog is supposed to give a hint about the virtue of a business and its current stature. It could be a destination to answer most FAQs about your products and services, share staff’s insights, events, achievements, etc. something which you cannot actively portray over your business website. This helps in establishing a connection with the customers and develops a long-lasting bond with them.
LinkedIn is considered to be a rich destination for establishing connections with qualified leads. This platform is used by most businesses who’ve been successful in their individual ventures. Setting up a company page and inviting members can not just help you build networks, but save you time by communicating with them on a mass level.
LinkedIn offers various modes to help you build a brand, search for targeted leads, participate in niche groups and much more.
If you haven’t explored that part of the digital world, this could be the year to emphasize on it.
Since the search engines came into existence, there’s been an increasing interest being laden into attracting leads by marketing a brand there. Many businesses take leverage of this platform to reach out to a mass volume of prospects by means of paid ads, SEO, PPC’s etc. Here the focus of businesses is to generate leads and for that be in the top list of organic and sponsored SERP listings.
Qualified sales leads form the spine of any business, helping it to stay erect in situations and delivering well to consumer needs. This year, explore the unexplored areas of lead generation methodologies and try to build more engagement with prospects to secure a better future for your business.