Your websites theme is very important to its success. The theme must be carefully planned as when your site is indexed by search engines, they review your sites theme as well as other content.
First step would be to choose a design that revolves around your site’s keywords and keyword phrases. If your sites keywords are web hosting, you should choose design elements that are associated with web hosting. Use bright colors such as red and yellow and elements that are exciting and may have a high impact.
Next step would be to focus on the types of products, services, and information you wish to promote. so if you are selling hosting packages, your focus should be on web hosting. Don’t opt for certain color theme you favor. Make your keywords the main focus of your theme.
Search engine spiders review a website’s theme and it’s relation to the site’s keywords. It is a complicated algorithm, but it takes into consideration the use of keywords and links. Search engines also look for lots of content on the site related to the main theme, so it is advantageous to have lots of informative content written for your site.
Lastly, a lot of work should go in choosing a perfect theme for your site. You need to make sure you are truly representing what you wish to provide. If you get bogged down with too many keywords or keyword phrases, you may need to consider additional websites that focus around this theme, instead of flooding your own site with too many products.
The theme of a website should be appealing to users as well as the search engines so once you finalize a theme, there are many more steps to make your site optimized for search engines. A theme is just the beginning but it is a strong foundation from which your site will grow and develop.