‘Domain name’ your identity over the World Wide Web. It is something that defines your existence over the Internet, and you know that. Considering the rapidly shrinking pool of domain names, acquiring and ideal domain name for your business website can at-times be a tedious task. And when one does find one which is available for registration, they end up registering only the most commonly registered domain extensions viz. .COM.
Sounds perfect in an ideal world, but one must understand that this isn’t a perfect world anymore. Here we have a lot of competition all-around, you commit one small mistake and you give an opportunity to your competitors to out-pace you.
Most businesses do not really understand the importance of having multiple domain extensions for the a domain name. But infact if you are serious about your business, it’s important to invest by registering domain with as many domain extensions as possible, namely .net, .biz, .org, .info to the latest .mobi. The more you have under your hood, the fewer would be the chances of your competitors registering them and pretending to be you over the World Wide Web.
Let’s try and understand why it is so important.
Gives an Assurance that your Competitors wouldn’t misuse your domain name
According to a general observation, people would usually remember only the name of a company, not its exact website address. If they do not remember it, they would usually run a search in the search engines for your company name, whichever result comes first in the SERP list, the prospect click it. If your competitor has optimized the website well, there are chances of the site topping this list. Even if a prospective customer does remember your domain name, the chances are scarce that s/he’d also remember its extension. Hence it’s vital that you safe-guard your own identity over the web in a way that no matter what domain extension your prospect types or searches for, it ultimately leads to your website only, and not to some competitor.
Doing so would not only help keeping your identity unique, but you have an assurance that your prospects only land at your website and not with a competitor who has taken advantage of something that you have missed upon.
An opportunity to target geo-location specific audience and expanding your business across the corners of the globe.
With a geo-location based tld such as .US, .CO.UK, .UK or .CA. you can have a wider scope to enhance your business across different geographies and deliver to the location specific audience. Since the introduction of Internet, there’s been a growing boom in the eCommerce industry which irrespective of geographic boundaries. Yet, there can be certain services and products which are specifically targeted towards local consumers. Moreover, this also helps with targeting the right audience in the search engines so people searching from a specific geography find your website first.
Domain Forwarding – A Great Easy Way to Manage a Website with Multiple Domain Extensions
There’s a greater advantage with having your business domain name registered for different tlds. If you do not intend to create different website for each tld that you register, you may choose to make use of the domain forwarding service available with your web hosting plans and forward it to your primary domain. With this simple to use utility, you redirect a domain name to any domain name of your choice. For example : If your primary domain name is www.yourwebsite.com, and you also have a domain name with different tld. i.e. www.yourwebsite.co.uk, www.yourwebsite.biz, www.yourwebsite.net etc., you can have a redirect set to these pointing to the primary domain name. So if someone accesses www.yourwebsite.biz, the visitor would be redirected to www.yourwebsite.com automatically.
Inorder to activate this function from your control panel, you’d simply need to look for Redirects under the Domains section. Populate the fields asked in the form and choose the type of redirect you wish to set i.e. A temporary redirect (302) or a Permanent redirect (301).
If you any assistance with registering a domain name with multiple extensions OR if you need help with setting up a redirect, please contact us either via. Live Chat, HelpDesk, Forums or post your concerns in the comments section following this article.