Content Management For Marketing : Difference Between Open Source & Cloud Platforms

Content Management For Marketing : Difference Between Open Source & Cloud Platforms

Earlier, people were not aware of the benefits of a content management system solution. However, now a day’s everyone is aware about what a content management system is as it is utilized almost every day for creating content, editing websites and managing projects.

Here, there is not just one content management system in picture; there are many of them now; do they all operate the same? Which type of content management system is suitable for which function? Usually the major difference for the content management systems is that one is that some are open source and some are based on the cloud technology.

The difference is made as open source is a development model whereas the cloud refers to a software application that is delivered to the users. Both these platforms are accompanied with their own share of benefits and limitations.

Here is an insight on what every type of content management system platform has to offer. This will help you in terms of deciding the right CMS solution that is suitable for your business requirements.

Open Source Implies Better Software

In order to have a better understanding of an ‘open source’ CMS, let’s take one of the most commonly used CMS platform into consideration : WordPress

WordPress is an open source content management system. With an open source platform, the source code of such platform is freely available for the developers so that they can make modifications in it and improve it further.

With open source the developers can:

* Customize the solution to meet the requirements of the users

* Enable new functionality in an existing platform for attending to a business platform

* Creating scalable solutions that can grow with the organizations

WordPress is in demand and is considered as an efficient solution because of the above mentioned reasons. It is one of the most commonly used solutions for the blogs and some of the smaller websites. It is free for everyone and it provides with the best platform for the people to get more creative with their blogs. Similar is the case with the other open source CMS solutions like Joomla and Drupal. That’s the reason why your experience with using the CMS is not going to be the same.

As the source code is out there for the developers to modify, so many questions can be answered by WordPress like:

* How can the clients implement the useful contact forms?

* How can we be reminded if a keyboard is not used in the H2 tag?

* Is there a way to put the floating social share icons to the left of the body copy?

WordPress provides with solutions for all these issues as the developers all over the world collaborate to make it an effective platform. In simple words, open source applications are better from the perspective of development (as everyone is invited to participate) and it is beneficial from an end user’s perspective as well.

If WordPress has to be thanked for helping the marketers in making phenomenal breakthroughs in the last several years, it is all possible due to the open source platform that is effective and enables customization.

Cloud – Based – Provide More Flexibility

WordPress provides with supreme utility to people, the main reason behind this is that it is based on the cloud technology. It is important to keep in mind that every CMS is not only meant for blogging. In case of the prominent CMS platforms, irrespective of whether they are open source solutions or based on ‘in-house’ company run servers help the organization to modify, share and work with the content. It is not always the online content; it also comprises of documents and information that users share through the work flow.

For instance, a marketing firm might make the use of proprietary CMS for managing the client files. The system interface makes it easy for the people to modify, retrieve and send documents to other people for completing the tasks.

This type of CMS has been around for quite some time, and traditionally organizations have been responsible for hosting their own data. As a result of the supreme efficiency and flexibility showcased by the cloud platform even the most complicated business organizations prefer selecting cloud web hosting for managing the data and various other aspects of the website.

However, with any non cloud CMS, there are many common issues:

Updates – The responsibility of keeping the software updated rests with the IT personnel, it is not done automatically

Mobility – It is not possible for the users to access the CMS on the go, at least this cannot be done easily

Costs – It is essential for the companies to maintain their own hosting platforms for the data present inside the CMS

Security – Storing the data in house might mean a low redundancy in comparison with the cloud storage, this can put the local data at more risk

Drupal is also one of the most amazing content management systems that enables the people to store everything in the cloud. Similar to WordPress, Drupal is also one of the most well known blogging platforms; however it is also a comprehensive, feature rich CMS for the companies of all the sizes.

Drupal can be accessed on the go and many organizations find it modern, secure and affordable. Joomla CMS also offers with similar functionality. Both these content management systems thrive in a cloud environment and offer complete benefits of off-site data storage.

Open source is all about application development, where as the cloud technology is more focused on content delivery. Whether you are working on an in-house CMS or from the client side, both the models provide with enough benefits that simplify the processes of finishing the tasks and improving the efficiency.

The question is whether you need a CMS system that is working on both the technologies or does one’s features outweigh the other? Many factors have to be taken into consideration for determining the answer. Factors like workflow, needs of the organization, budget, technical know-how and the available functional features.

You must keep one crucial factor in mind before making the decision of any CMS, know what you want so that you can stay focused and get the best solution for your needs.

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