We are glad to present to you a study on the factors that are common in most websites of the Fortune 500 companies. It’d interest you to compare how the sites have evolved since 2013 to 2014. The study can also be considered as pointers about how a website be designed to get the maximum output.
In here we’ve compared different statistics for the two years i.e. 2013 and 2014.
| Parameter | 2013 | 2014 |
|---|---|---|
| Width | Average width of 877 pixels | Average width of 1100 pixels (Ranging between 922-1424px) |
| Logo | 93% of fortune 500 companies had their logos in the top left corner | 83.67% of fortune 500 companies had their logos in the top left corner, while rest in the center |
| Tagline | 27% of logos include a tagline or a slogan | 34.69% of logos include a tagline or a slogan |
| Background | 80% of websites use a primarily light background and color scheme | 91.84% of websites use a primarily light background and color scheme |
| Search Box | 87% of websites have a search field | 83.67% of websites have a search field |
| Call To Action | 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see | : 42.86% of websites have a clear call-to-action button that takes users 3 seconds or less to see |
| Blog / News | 60% of companies feature the latest news and blog posts on their homepage | 75.51% of companies feature the latest news and blog posts on their homepage |
| Contact Info | Contact info was hard to find on 63% of Fortune-500 Companies | Contact info was easy to find on 71.43% of Fortune-500 Companies |
| Newsletter | More that 80% of companies don’t have a newsletter sign-up feature on their homepage. | More that 91.84% of companies don’t have a newsletter sign-up feature on their homepage. |
| Social Media | Only 11% of companies have social media links above the fold and 89% below. | Only 12.24% of companies have social media links above the fold and 46.94% below, whereas 40.82% sites do not have links at all. |
| Content above the fold | 63% | 87.76% |
| Feature a scrolling content window of some kind | 50% | 61.22% |
| Use Favicon icons | 70% | 77.55% |
| Websites aren’t responsive | - | 65.31% |
| Average loading time | Size of Homepage | 6.5 sec. | 766kb | 6.34 sec. | 1.6MB |
| Centered-approach navigation | 93% | 95.92% |
| Use high quality images | 63% | 44.9% |
Visit the Webhosting UK website for more news, knowledge base articles, blog posts, and information on our wide range of hosting services.
