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Common Factors in Successful Websites – UK Fortune 500 Companies

Common Factors in Successful Websites – UK Fortune 500 Companies

We are glad to present to you a study on the factors that are common in most websites of the Fortune 500 companies. It’d interest you to compare how the sites have evolved since 2013 to 2014. The study can also be considered as pointers about how a website be designed to get the maximum output.

In here we’ve compared different statistics for the two years i.e. 2013 and 2014.

Home-Page-Design-of-Fortune-500-Companies-Websites-UK

Parameter20132014
WidthAverage width of 877 pixelsAverage width of 1100 pixels (Ranging between 922-1424px)
Logo93% of fortune 500 companies had their logos in the top left corner83.67% of fortune 500 companies had their logos in the top left corner, while rest in the center
Tagline27% of logos include a tagline or a slogan34.69% of logos include a tagline or a slogan
Background80% of websites use a primarily light background and color scheme91.84% of websites use a primarily light background and color scheme
Search Box 87% of websites have a search field83.67% of websites have a search field
Call To Action47% of websites have a clear call-to-action button that takes users 3 seconds or less to see: 42.86% of websites have a clear call-to-action button that takes users 3 seconds or less to see
Blog / News 60% of companies feature the latest news and blog posts on their homepage75.51% of companies feature the latest news and blog posts on their homepage
Contact Info Contact info was hard to find on 63% of Fortune-500 CompaniesContact info was easy to find on 71.43% of Fortune-500 Companies
NewsletterMore that 80% of companies don’t have a newsletter sign-up feature on their homepage.More that 91.84% of companies don’t have a newsletter sign-up feature on their homepage.
Social Media Only 11% of companies have social media links above the fold and 89% below.Only 12.24% of companies have social media links above the fold and 46.94% below, whereas 40.82% sites do not have links at all.
Content above the fold63%87.76%
Feature a scrolling content window of some kind50%61.22%
Use Favicon icons70%77.55%
Websites aren’t responsive-65.31%
Average loading time | Size of Homepage6.5 sec. | 766kb6.34 sec. | 1.6MB
Centered-approach navigation93%95.92%
Use high quality images 63%44.9%

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