A website represents your business online. It is essential to create a user friendly website that gives the best online experience to the visitors/customers. An efficient website is the most crucial component of a successful online business. In the current scenario it is extremely essential to have a good business website in order to gain an edge over the competition.
The viewpoint of the end user about your website makes a big difference and a positive feedback can be gained only if the website design enables easy navigation and faster online transactions. There are certain attributes of a user friendly website. They are very essential for every business website in order to create a good online presence. Here is an insight on these important attributes.
Page Load Time
Inspite of high speed internet connections, wide range of people are using the dial up connections that are relatively slower in speed. Sometimes some web pages take a longer time to load even with the high speed connections. The visitors might not have so much of patience and therefore they would want to move away from the website and look for some other alternative. It is a basic equation that slow page load times will reduce the number of web pages that the customers will visit on your website. It is highly important to know the people who visit your website as this gives you a good idea about the way in which your web pages should be designed. There is a program called Google Analytics, it gives you the exact percentage/count visitors making the use of different internet connections. The kind of impact page load speed has on your overall audience in any case it is essential to ensure that the website pages are quickly accessible.
Various factors are responsible for page load times; these factors include additional applications like flash, size and number of pages, excess code used and the size of your web pages. You can consider designing your web page taking all these factors into consideration for better results.
Accessing The Web Pages
If someone cannot access your website quickly, it is not really useful. Making the website accessible has become a bigger priority for the developers and designers, however there is a long way to go. Some simple things that can be done to improve the accessibility of your website include using alt tags for all images, using valid HTML and CSS coding and avoiding frames. Even the web hosting plan that backs the website affects the accessibility. If the website is backed with sufficient resources, it will be highly accessible and the pages will be loaded faster.
Every user wants to move through the website quickly in order to locate what he/she wants. It is essential to provide with a simple navigation; this makes the visitor comfortable and the navigation is faster. All the major areas of navigation should be appropriately located on all the web pages with sufficient use of the common factors that the users expects to find, for instance the ‘about’ page and ‘contact’ page should be easily visible to the users.
Usually a thumb rule is followed that any web page on your site should be reachable with 2 clicks from the home page. However this may not sound to be realistic for the larger websites, in that case it is preferable to use a sitemap that helps the users to move to the right page instantly. Another very crucial factor to be considered is that the visitors should understand where a particular link will take them when they click on it and the link should have the appropriate information.
There is a certain reason why the visitors are coming to your website. It is important to provide the visitors/customers for what they are looking for. Some visitors might just want to know more about your business services, while some might be seeking for product information. Whatever the case may be, the information provided in your website plays a major role. There should be appropriate content relating to any specific topic that enables easy understanding.
Preferably you can have a blog on your website that will provide the users with the complete product information and other related topics. Insightful articles will also keep the visors on your website for a longer span of time as they will not have to go to any other website in order to look for the specific information. In order to establish a user friendly website, it is also essential to anticipate what visitors will expect to find at your website, and then the appropriate information can be placed accordingly on the website.
If all the four attributes mentioned above are taken care of, you can establish a professional user-friendly website that will create a good impression on the customers. It is important to design a good looking website however it is also essential to simplify the process of locating the information for the visitors/customers. The type of web hosting plan and the features offered by a web host also plays a major role in terms of creating a user-friendly website. The page load times and accessibility of the web pages depends on the server speed and only an efficient web host can provide with a perfect hosting platform. Moreover it is also essential to ensure that there is no downtime to your website. All these factors will make sure that smooth functioning of your website is ensured and people will find it convenient to come to your website instead of any other website.
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