The importance of Web forums
A forum is primarily a place where a number of people come together to discuss on topics of their interest. The people so assemble together are also called a community in the forum culture. They exchange their views, ideas, thoughts and issues faced by all or some. The community members seek help of other members regarding some critical matters. People have often found forums very useful as they not only get answers to their problems but they get a variety of opinions and views also. It helps them in arriving at a solution for their problems. Forums would soon become indispensable in the Software and Web world.
Although advertisements on such forums are generally considered to be SPAM, practically all forums allow you to create a signature file whereby you can place your description, the link to your Web site or link to subscribe to your newsletter. At the end of every post that you make on the forum your signature file automatically gets attached. It allows people to click on the link of your Web site.
People generally seek help through forums for resolving their issues. If you provide a practical and implementable solution based on your own experience, there is a probability that the concerned user would visit your Web site by clicking on the link in your signature.
When the questions asked by some other members of the forum are directly connected to your business or product, instead of answering them right away you may persuade them to click on the link. You may make such remarks: â€œOh you would certainly get the right solution here and ask them to click on the link in your signature or separately place it immediately after your comment. Soon your subscriber base would also enhance. However, if your answer is worded in a more warm and friendly manner, you may be able to win their trust as well. To illustrate, you may reply thus: â€œHello Mr. XYZ, there are many ways of tackling this problem. You may try this method (briefly give the solution here). If you need further information in this regard feel free to send me an e-mail. I would be glad to help you.
Ideally, you should host your own forum and invite people, especially your own esteemed customers, to join the forum. Your customers would ask questions on matters concerning your business. This serves as an opportunity to satisfy them by giving prompt answers and support. A warm and healthy bond so developed would eventually lead them trust you more. These clients would not only be satisfied themselves but also be your best advertisers. Whenever they will share their experience with anyone in search of products/services you deal in, you are sure to get a new client.