Demographic site selection

[Romeo]

Hello,

What is demographic site selection? Is any one aware of this term?

[Peter]

Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns.

" adwords.google.com/support/bin/answer.py?answer=33743 "

[paul]

I would suggest to go for geotargeting method of targeting, you can be able to reach the exact niche with tailored messages and adding localized content in your site.

[sanderson]

A demographic site also applies to demographic group is kind of an addressees that contribute to a particular feature or characteristic. This might be gender, economy, age or some other factors. If your product appeals to adults, for instance, you might want to target sites admired with the adult demographic, the age of 24 or up demographic. However it is not assured at all that the ads will reach only to these ones as selected by you. These kind of sites might be visited by other visitors too, majority will be the defined one though.

[Peter]

MSN also offers a service similar to Adwords Demographics called Adcenter. But the AdWords demographic offerings are much more detailed than what adCenter offers. AdCenter allows demographic targeting by gender and age group, but splits age between five age groups while AdWords offers six age groups. Both also offer regional targeting, which adCenter has within their demographic options.

[paul]

Well, I am planning to target profession and language as well in particular demographic layer extending my reach limit.

[chris]

Originally Posted by Romeo

Hello,

What is demographic site selection? Is any one aware of this term?

Demographic site selection is a process of knowing the best locations for any type of establishments where the location plays an important role. This process let's the advertiser's select desirable audiences from the sites in its contextual network. The main reason of demographic site selection is targeting audiences in specific categories but this process is not available outside the USA at present and Google has not mentioned anything about its expansion as of now.