Search engine optimization strategies

[Rodney]

The sole purpose of all search engines is almost somewhat similar. So why do search engines follow different optimization strategies? Why do they don’t have a uniform optimization pattern to follow?

[harry]

Yes, all search engines have sole purpose: Providing most appropriate results for a particular search term. Each search engines have its own strategy for indexing and ranking. Their popularity is mainly based on the results. If the results are most relevent and more consistent then netusers would be attracted more.

If all search engines tends to fallow same ranking strategy their would be no choice left for webmasters to which they should rely and crosscheck for.

[sanderson]

Hi Rodney, Answering your question is kind of giving the secret out.

I don't think there is a sure answer for this question.

If there is then I am also interested to know.

[Peter]

I agree, there's no definitive answer to this question as why different search engines have different ranking algorithms which is why same search on different search engines produces different results. This could probably be due to the fact that some search engines index more pages than others, which means different search engines do not have the exact same collection of web pages to search through. This would naturally produce differences, when comparing their search results.