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RSS feeds are a way to continously freshen website content without having to make periodic content updates manually. The key to using RSS feeds is to have it show up in your website's page code so when search engine spiders your site, it will see new content and think that your site is maintained and updated frequently. SEs like sites with updated content and may rank such sites high.
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Its nice to give fresh look to your site but dont give much load of content to your site otherwise SE might consider it spam, however I would suggest to set up a blog of your geogrophical location as well, that might help you a lot.
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