The Google algorithm apparently gives more weight to words in a page's text that are enclosed within heading tags.
Of course you can use a style sheet to restyle the look of these tags (making
look like
for example). So what's everyone's opinion on the value of tagging keywords in your text as headings and then masking the fact that you have done this with CSS?
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homo sum: humani nil a me alienum puto ... ( just Google it )