Backlinks are incoming links to a website. The number of backlinks is an indication of the popularity or importance of that website. Search engines often use the number of backlinks of a website as one of the factors for determining that website's search engine ranking. Google's PageRank algorithm uses backlinks to help determine a site's PR. It's the quality of the links and not the quantity that matters in search engines particularly Google. Inbound links from sites which have content related to your site are considered more relevant links. The higher the relevance of the links the greater is their quality.
|