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There are few advantages of internet advertising over traditional advertising. Internet advertising is cheaper, huge and targeted. It has a lower entry-level fees and enables good conversion tracking but still I would suggest that it should not replace the whole marketing strategy though it should be included as one of the aspects of your marketing strategy.
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I believe it actually depends on your target market. If its about internet, webdesign, hosting, technology, gadgets and other related industries then I believe its best to advertise online.
Although, there are a lot of advantages when it comes to advertising online. You could select how to reach these people or your market. Example: If your products are about clothes, shopping.. then you can target a forum or website that has this kind of audience. . |
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