Personalized search - Death of SEO ?

[harry]

Does anybody know what’s the “ personalized search ” mean for Google ?
Some webmasater says that it will kill artificial SEO; is it so ?

[paul]

Sorry I don't think the title of this topic is appropriate as by personalize search I foresee the future of search engine that can add more innovative method in conventional search engine optimization process, for more info on this you can refer this; googleblog.blogspot.com/2005/06/search-gets-personal.html

[harry]

I think, Personalized Search uses data from your history of searches and from search results you've clicked on giving you closer results as per your profile and search history .
So if 2 person fire same search query will get different results because of their different search histories. So the top 10 sites for both may be different....
Here comes the death of artificial SEO...... IMO

[paul]

Originally Posted by harry

I think, Personalized Search uses data from your history of searches and from search results you've clicked on giving you closer results as per your profile and search history .
So if 2 person fire same search query will get different results because of their different search histories. So the top 10 sites for both may be different....
Here comes the death of artificial SEO...... IMO

Well, in such case the location and search history will play a significant role as the user feeds and content module from personal profile in search will mirror each other search like bookmarking sites do that I guess. Hence the time both user spent engaging with click and staying in specific site will return as personalized result and will give you some time same outcome by making the search result much better. The personalize search will eliminate useless site, as a site owner if your site is content rich and really useful it will reflect on users search patterns and search history, nothing to worry! Yes it will effect on conventional search engine process and the SEM will find a way to impact the personalized search of users. My view on this is subjective and based on my personal experience which can be different from others point of view and experience.

[harry]

Yes it will effect on conventional search engine process and the SEM will find a way to impact the personalized search of users.

Yeah, content will play an important role for getting your site tagged by visitors not the backlinks and other general SEO techniques.
Content will always be the king….

[paul]

Originally Posted by harry

Yeah, content will play an important role for getting your site tagged by visitors not the backlinks and other general SEO techniques.
Content will always be the king….

Yea and that time you are going to need SMO ( social media optimization) as well, Google may start working as the way Amazon recommends books. :eek:

[harry]

Can you guess on what basic Google will recommend top sites for a particular search.
I think it will be based on number of bookmarks got for a particular site, higher the number greater the position.

[paul]

Originally Posted by harry

Can you guess on what basic Google will recommend top sites for a particular search.
I think it will be based on number of bookmarks got for a particular site, higher the number greater the position.

I too guess that and included here;

Tagging
Personalized Search history ( google might set a parameter like PR for this )
Number of bookmarking
User generated reviews ( Amazon is doing from longer time )

After 10 years of span or so the search engine will acquire the artificial intellignece and will talk to you 24x7, you just ask him like give me three best web designing company in california, it will search in second using its own intelligence and will give you three best option, you will complitely rely on them. Branding will take a newer shape ( earning reputation through innovation) and so on behaviour marketing will be the next step where marketer will move on. The smaller firms will either closed down or will venture with mid-size company and the mid sized companies will be later merge with big corporates and hence I further guess there would be no any such smaller and mid size company then by 2025-2030. Just my thought..huh!

[kev woodman]

AI in ten years may be a tad optimistic