AdWords

Nicolaus-sr · #1 (**permalink**) 25-09-07, 01:03 PM

Google Adwords is one of the most widely used programs to drive traffic to your website. But if you’ve been in this business for some time, and you made it on your own power then you are familiar with the problems that Google Adwords comes with. For example it may be a real opportunity for most people, because of the things it does, but it isn’t perfect. You can’t bet that your campaigns will be successful. Especially if you chose a niche segment with many competitors. These advertisements are short. When an internet user searches Google search engine for a keyword, ads relevant to the keyword are shown on the results page just above the results or on the right side of the results page.

There are some things however that you can do, which will keep you from failing with your campaign. Firstly you must select your target market. Try to keep in mind what your customer’s wishes are, and what they are looking for. If your Adwords ad answers to their problem then it is very likely they will click on your ad. Of course the higher the click through rate will be, the lower your cost per click will go. Also when you advertise using Google Adwords always remember that your ad must provide a solution to a customers problem. This is important because if you manage to present the solution in its most exact form you will generate quality leads. Those leads will probably convert into sales.

Your advertisement must convince the potential customer that if they click on the advertisement, they would get the benefits described in your advertisement. The description must have factors that clearly add value to the customer above and beyond your competition and would lead to higher click throughs. Please make sure to create a separate advertisement for each main keyword or keyword phrase. You can create a number of different advertisements for each main keyword or key phrase. If you need to be more professional, try searching the Google with the keyword or phrase you have and look out for the results to get an idea how the advertisements are created and get displayed.

Always link to the area of your site that is most relevant to your search keyword or phrase. You must link to a page that contains the exact information, product or service that your potential customers were searching for in Google search engine. In other words, do not just link to the home page but to the exact page within your site that describes the service or product you are offering and has been shown in the advertisement.

In the end remember that Google Adwords isn’t the only program out there, there are several advertising mediums which will do mostly the same thing just as well. However the marketing fundamentals, such as defining target markets, witch is something you must know if you want to be successful in your on line business, applies in all advertising mediums!

**Harry** · #2 (**permalink**) 26-09-07, 05:49 AM

Nick, Thanks for sharing such useful info

I would like to add few points :
AdWords are most cost-effective as you are free to choose to pay for your ad clicks (CPC) or for impressions (CPM), you can decide how much you will pay each time visitor clicks or view your ad.
There is no minimum spending limit also you can set a certain maximum daily spend limit so that your budget won't get exceed. you can edit your daily limit any time so as to get maximum benefit from it.
Once you activate your AdWords account you can edit your ad's anytime and can see your updated ad within 15 minutes of time.

paul · #3 (**permalink**) 26-09-07, 01:02 PM

In such bidding situation in adword, you should willing to suffer as for very popular search terms some time you will find you end up paying so much money, this make people even go out of budget that hardly they can afford to loss. Adword is tricky and need regular monitoring, however the person those having quite enough experience will get good results with Adwords. For new person I would suggest to do good SEO first before you go for PPC ads campaign and start with lowest budget and raise your daily budget as per the ROI.

Nicolaus-sr · #4 (**permalink**) 26-09-07, 03:11 PM

Quote:

Originally Posted by paul

In such bidding situation in adword, you should willing to suffer as for very popular search terms some time you will find you end up paying so much money, this make people even go out of budget that hardly they can afford to loss. Adword is tricky and need regular monitoring, however the person those having quite enough experience will get good results with Adwords. For new person I would suggest to do good SEO first before you go for PPC ads campaign and start with lowest budget and raise your daily budget as per the ROI.

The objective behind using Google Adwords is to hike your ROI. Increase in just the number of hits or traffic on your website is not going to be of too much use. As a user of AdWords, you would be more in the profit if you had 10 visitors a month, who are all of sond knowledge & likely buyers; rather than have 100,000 people a month hitting your website

because they were divereted to your link or came on your domain by error. Constant monitoring, targetting the most appropriate section of people & of course being very selective about the keywords will all help towards this

Thomas · #5 (**permalink**) 31-10-07, 04:56 PM

I've always noticed I'm paying more for Adwords, than I'm getting funding from traffic coming in from Adwords.

**Harry** · #6 (**permalink**) 31-10-07, 09:55 PM

Thomas, have you studied your Adword keywords? I think you must choose most targeted keywords for your Adwords which will bring you targeted traffic and thus business.

Thomas · #7 (**permalink**) 01-11-07, 09:01 AM

Yes, I did choose the appropiate keywords, but I always found the amount of people who actually purchased a service/product when referred by Google Adwords was next to nothing.

**Administrator** · #8 (**permalink**) 01-11-07, 07:18 PM

Quote:

Originally Posted by Thomas

Yes, I did choose the appropiate keywords, but I always found the amount of people who actually purchased a service/product when referred by Google Adwords was next to nothing.

Thats true. Google adwords is waste of money. Last year our daily payment to google was more than the number of signups that were coming. Our campaign was tuned by experts and Sales people of Google had also verified everything.

**Harry** · #9 (**permalink**) 01-11-07, 08:42 PM

I would like to spend more on advertisement at other relevant sites having huge traffic rather then spending on Adwords.
Adwords is not much effective for bringing targeted traffic, most of the time you just get trespassers for your site

paul · #10 (**permalink**) 02-11-07, 08:13 AM

Quote:

Originally Posted by Thomas

Yes, I did choose the appropiate keywords, but I always found the amount of people who actually purchased a service/product when referred by Google Adwords was next to nothing.

This might be in your case either you are in highly competitive industry or targeting high potential clients, better to try out local keyphrases and few narrowly targeted keywords like for example if you're in fast food business try out this "birmingham airport fast food" "italian fast food" rather than too broad a range of keywords.