Quote:
Originally Posted by Administrator
We won't sell those. We will send T-Shirts for our customers as gift  |
Seriously bad idea. No, really, I mean it.
To get any marketing benefit out of a T shirt it has to be worn. That means it has to have perceived value and freebies just don't. People aren't stupid - they know you just want free advertising. Unless you have a brand that has real class (eg Ferrari, Gucci) that is. It may get worn as a nightshirt or used as a polishing cloth but that's about it. Either way you lose. And it could be worse. I'm sure people like Cassie would think you would be far better off investing the money in your systems!
I have some suggestions. One, redesign the logo to something more colourful, eyecatching and cool. It's very drab and uninteresting at the moment. See the Firefox logo for a good example.
Two, create a T shirt that geeks will want to wear. You could have a slogan competition to come up with something like 'Home sweet 127.0.0.1' or 'Sometimes I just turn it off and on again'. The slogan needs to be the main purpose of the T shirt with your branding as secondary. That way people will not feel like they are a sandwich board. You get a free ride on the back of people
wanting to wear the shirt.
Create a shirt that people will WANT to have rather than one you have to give away.