The $64,000 dollar question.
I think you have to make the forum look pleasant and inviting, get some threads going, try not to start 50 threads yourself as it'll look like you're all alone and talking to yourself. Try and get some friends to reply to posts just to get a little content going. Don't have too many sections. I see a lot of forums with 20-30 new sections and nothing in them. It looks deserted. Start with less than 10 and split the forums out as you get separate subject areas forming. Is your forum unique? Or unique enough? I see a lot of people starting up forums on things like the xbox. Don't bother. There are thousands of them already and most users will have already found the most popular ones.
There's a good article here about promotion at <b> phpbb.com/kb/article.php?article_id=185 </b>
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